From one in five adding a pantry to their list of ideal kitchen features, to cat flaps integrated into cabinets, Wickes reveals the most popular design choices for UK homeowners in 2023 with its new Great Kitchen Report.
Containing insights from the retailer’s expert Design Consultants alongside research from over 2,000 homeowners, the report delves into a deep analysis of how the nation uses its kitchens and the all-important factors affecting modern design choices.
With over half of those surveyed2 rating their kitchens as the most important room in their home, the news comes as the DIY store announces its newly named Wickes Bespoke Kitchens and Wickes Lifestyle Kitchens.
Wickes Bespoke Kitchens
With more than 40 ranges and 200 cabinet options in the Wickes Bespoke Kitchens Collection, the retailer is equipped to handle even the most unique kitchen shapes. Holding a 20 year guarantee on all cabinets, customers can find their forever kitchen at Wickes.
Wickes Lifestyle Kitchens
For an affordable design that doesn’t compromise on style, shoppers can purchase kitchens from £1,000 from Wickes Lifestyle Kitchens Collection. With 17 varied styles and 20 cabinet options, including Shaker, Slab and J-Pull, the launch aim to increase customer choice.
What’s more, every Wickes Lifestyle kitchen comes with a 10-year guarantee on cabinets and a 5-year guarantee on doors and drawer fronts, so customers can be sure of their new purchase.
Mandy Minichiello, head of marketing, kitchens, bathrooms, PR & Social at Wickes, said: “Kitchens have always been considered one of the most important rooms in any house, and homeowners are increasingly looking for designs tailored to their lifestyle. At Wickes, we are able to offer unique solutions and our Design Consultants are on hand to help create a dream kitchen that works for all family members.
“Whether it’s a first kitchen or a forever kitchen, we’re proud to be adding new options for our customers and excited to share the Wickes Great Kitchen Report, with valuable research into what customers look for in a modern kitchen, shown alongside insights from our expert Design Consultants.”
Shoppers will get a glimpse of the ranges in the retailer’s new brand advert, premiering on 20th June. Featuring the two collections alongside each other for the first time with the Madison Lifestyle kitchen in Marine Blue with Matt White cabinets and Intelliga Chester Bespoke Kitchen in Forest Green and Light Grey, customers can get a taste of what is available from Wickes.
