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Home Retail News Retailer News

Lush opens Barbie pop up in Soho in collaboration with Mattel with free drinks on offer

by Fiona Briggs
August 14, 2023
in Retailer News
Reading Time: 2 mins read

Lush is giving away free pink drinks* for six weeks at an exclusive pop-up to celebrate their much-anticipated Barbie™ collection!

Open for six weeks from Thursday 10th August, the Barbie™ X Lush pop-up will arrive at Lush Studio in Soho, London and is designed to make guests feel like they’ve stepped straight into Barbie™’s dream house.

The pop-up is a must-visit destination for Barbie™ fans, with a pink lounge, kitchen and shower inspired by the doll’s iconic home, with photo opportunities galore.

To celebrate the power of pink, Lush is also launching an eleven-piece collection featuring a ‘B’ logo bath bomb, perfume, shampoo and more, available from Thursday 10th August in all UK shops and online.

The Barbie™ X Lush pop-up will be open Monday to Friday (closed at weekends) from 12pm – 6pm until Thursday 21st September (excl. 15th and 28th August).**

The collaborative collection offers a complete range of self-care products in Barbie™’s quintessential pink hue, designed to be used and loved by everyone looking to reclaim the colour as a symbol of empowerment, daring and being fearless.

In the first ever collaboration between Barbie™ and Lush, the brand imagined what products would live in her bathroom cabinet and brought them to life in soapy form, allowing Lushies to bring a hint of Barbie™’s magic into their own bathrooms.

Lush has even turned its iconic black pots pink for this collaboration – pink really is powerful! Customers can return Lush’s classic recycled plastic pots back to shops to be recycled again in Lush’s Bring It Back circular recycling scheme for a 50p discount on purchases. There is no limit to how many pots you can bring back in one go, so there is money to be saved in recycling – one Lush shopper recently saved over £20!

Run, don’t walk, to the Barbie™ X Lush pop-up in Soho as the products are all limited edition!

*While stocks last.

**Subject to product availability.

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