Fresh Relevance, a Dotdigital company, is the versatile personalisation platform that helps commerce-driven businesses deliver revenue-boosting cross-channel experiences with ease, no technical expertise needed. The company is excited to announce that Bonmarche has selected its versatile personalisation platform to power and optimise personalised experiences for its customers in their eCommerce store.
Established in 1982, Bonmarche is the UK’s largest value retailer for ladies clothes, selling a wide selection of women’s clothing in sizes 10-28. By selecting Fresh Relevance to personalise and harness social proof tactics onsite, Bonmarche will be driving online sales with a more engaging and tailored web experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including web personalisation, optimisation,
Mike Austin, SVP Personalisation at Fresh Relevance, says: “We’re delighted to welcome Bonmarche to the Fresh Relevance family and are excited to help them provide a more relevant experience online.”
