https://www.youtube.com/watch?v=WFcRvUnEHmA
Tia Maria, is proud to announce its new media campaign titled, “The Espresso Martini Beat by Tia Maria” by showcasing Tia Maria Cold Brew as the ultimate liqueur for this winter season. This new media campaign will run on Channel 4, Sky, All4, ITVX, from 20 November until 24 December and will also be played in cinemas, such as Cineworld, Odeon, Vue, and Curzon.
With this commercial Tia Maria continues to celebrate uniqueness with an ongoing focus on its concept of “One of a Kind”: the commercial comes alive through a mix of individuals who express their soul without any fear to show what makes them unique in their own way, until they claim their cocktail at the end of the footage. All synchronized with impactful and energetic music by Apashe and immersed in urban and contemporary locations. Just like when a bartender is mixing ingredients to make a cocktail, in the commercial Tia Maria Cold Brew wants to beat the rhythm, shaking the world with an exciting way of life that heroes and celebrates individuality, for viewers to feel empowered and inspired by.
In this new commercial, vibrant and dynamic movements of a bartender creating a Tia Espresso Martini shake the world conveying the energy of Tia Espresso Martini. An impactful imagery rich in visual and sensory stimulation that highlights the strong coffee character and finely balanced recipe of Tia Maria Cold Brew at 20% ABV, which is the perfect ingredient for an Espresso Martini thanks to its unique balance of sweetness and smoothness, expertly achieved using 100% Arabica coffee with a patented roasting method and through the cold brew extraction process. These qualities ensure that Tia Maria consistently delivers an intense coffee aroma & distinctive taste, being further enhanced when combined to hot espresso in the Tia Espresso Martini.
Peter Dries, regional trade marketing director, said: “The production and introduction of this advert in the UK is something the Tia Maria team is incredibly excited about. We believe the concept perfectly heroes the complex character notes of Tia Maria, and how the brand celebrates this in all spirit drinkers. The brand feels strongly that it has never been more important to come together and celebrate self-confidence through individuality, and we hope that consumers feel the same as we look towards the festive period the season where personalities are given the space and opportunity to shine!”
This iconic cocktail Tia Espresso Martini is made by combining 25ml Tia Maria, 25ml Vodka, and a shot of espresso, shaking and pouring through a strainer into a martini glass, with a garnish of three coffee beans. The Tia Espresso Martini is a perfect year-round cocktail, made to be enjoyed every season to accompany moments of sharing and ideal for coffee lovers who seek quality and are keen to try the perfect and authentic Espresso Martini.
