Shopify, a provider of essential internet infrastructure for commerce, today announced a record-setting Black Friday, Cyber Monday weekend (BFCM), with sales of $9.3 billion USD globally from independent businesses worldwide – a 24% increase in sales from 2022. London was in the top three highest-selling cities globally for Shopify merchants this BFCM. Furthermore, in-store spending surged 28% in the UK, compared to last year based on POS sales made by Shopify merchants.
Deann Evans, Managing Director, EMEA at Shopify commented: “Whilst many predicted a particularly challenging period for retailers as consumers tighten their purse strings, our data this Black Friday – which sets a new record – reinforces its importance as a positive revenue moment for merchants. More than ever, shoppers want their money to go further so they were ready to spend during the Black Friday weekend to get more value for money. Brands who continue to embrace this opportunity in the run up to Christmas stand to benefit as shoppers make the most of festive deals. Gymshark, which was among those with top trending products with their Crest Joggers, is setting a great example here.”
According to Shopify’s Black Friday Cyber Monday 2023 Report, UK consumers are becoming more savvy with 83% revealing they will compare prices to see where the best deals are and 68% citing cost as one of the biggest reasons they would switch brands. But it is not just cost, it’s quality with three quarters (77%) saying they want higher quality products that will last for a long time.
The Black Friday Cyber Monday weekend is the biggest shopping event of the year for Shopify merchants like Gymshark, Ooni and Blakely, and beyond that, a moment that showcases the power and impact independent businesses have around the globe. This year over the full weekend, 19% of sales were cross-border orders – underlining the strength of UK export for Shopify merchants.
Here are the highlights for the full Black Friday/Cyber Monday weekend:
Global data from Shopify merchants:
- From the start of Black Friday through the end of Cyber Monday, our merchants’ total 2023 sales were: $9.3B USD. That’s a 24% increase in sales from the $7.5 billion during Shopify’s Black Friday Cyber Monday weekend in 2022.
- Over 61 million consumers made a purchase from a Shopify merchant during Black Friday/Cyber Monday.
- Peak Sales Per Minute: $4.2 million on Black Friday at 12:01PM EST
- Peak Sales Hour: 12:00 PM EST time
- Shop Pay GMV Growth: 60% YoY
- Top Selling Countries: U.S., U.K., Australia, Canada and Germany
- Top Selling Cities: Los Angeles, New York, and London
- Average Cart Price: $108.12 USD Globally (or $107.53 on a constant currency basis)
- Top 5 Product Categories by Orders: Apparel & Accessories, Health & Beauty, Home & Garden, Food & Beverage, Arts & Entertainment
- Desktop Sales vs. Mobile Sales: 74% Mobile, 26% Desktop
- Percentage of Cross-Border Orders: 15%
- Total Carbon Removal: 56,000+ tonnes of carbon removal funded to counteract emissions from the delivery of every order placed on Shopify’s platform during Black Friday Cyber Monday weekend.
- First sale: 17,500 entrepreneurs made their first sale on Shopify.
- Highest-selling day: Around 55,000 merchants had their highest-selling day ever on Shopify.
- Top trending products based on orders made across Shopify merchants: Bloom Nutrition, Greens & Superfoods; Béis, The Weekender; Tushbaby, Hip Carrier; Giesswein, Merino Runners WOMEN; Le Slip Français, Le Boxer des Français
UK highlights from Shopify merchants:
- Growth of consumers: The number of consumers in the U.K. purchasing from Shopify merchants has grown by 22% over the BFCM weekend in 2022
- Peak Sales Hour: 10AM GMT on November 24
- Top Selling Cities: London, Manchester, and Birmingham
- Average Cart Price: £67.40
- Top 5 Product Categories by Orders: Apparel & Accessories, Health & Beauty, Home & Garden, Arts & Entertainment, and Food & Beverage
- Desktop Sales vs. Mobile Sales: 77% Mobile, 23% Desktop
- Percentage of Cross-Border Orders: 19%
- % of Point of Sale: POS sales made by Shopify merchants in the U.K. have grown by 28% since Black Friday / Cyber Monday last year.
