Boots, the UK’s leading health and beauty retailer, will open a new concept ‘Boots Beauty’ store on 6th December at the iconic Battersea Power Station in London. The launch comes as Boots continues to transform its beauty offering, following the revamp of over 170 beauty halls across the UK over the last three years.
The 11,200sq ft store showcases the best of beauty at Boots. It features 250 curated beauty brands across skin care, cosmetics, body care, hair care and fragrance, offering top-to-toe beauty solutions to suit all budgets. New brands R.E.M Beauty, Kerastase, Shu Uemura and Bubble will be available in-store, joining Boots beauty line-up for the first time, and will launch on boots.com, making the best of Boots beauty accessible nationwide.
Boots will also make use of its authority in healthcare to offer a unique blend of health and beauty expertise in the store. A Boots pharmacist with specialist training in skin care provided by leading dermatologist Dr Justine Hextall will offer free consultations for customers with skin concerns. In a private consultation space, the dermatologist-trained pharmacist will provide one-to-one clinical advice for a variety of conditions including acne, rosacea, eczema and psoriasis. Boots also plans to offer a private pharmacist prescribing service at the store in the near future for customers who need access to prescription-only medicines to treat certain skin conditions. In a bid to make clinical skin care support more widely accessible on the high street, Boots will look to roll out specialist skin care training to more pharmacists in selected stores across the UK.
Additionally, the store will be home to a new team of 35 Boots Beauty Specialists, who join the existing 1,000-strong Beauty Crew already in stores across the UK. For the first time, Specialists can provide customers with free Skin Scan services using a NEXA skin imaging tool for in-depth analysis, advice and brand-neutral product recommendations. In a Boots-first, the store will also offer Dermalux LED Light Treatment services, which uses light waves to accelerate natural skin regeneration and repair – customers can book an appointment via boots.com at a cost of £60 per treatment. No7, the UK’s number one skin care brand*, will offer a range of services in the store, including its new Skin Solutions Service. The service supports customers to manage their skin concerns with a series of three free consultations over a twelve-week period using dermatologist-grade technology.
Jenna Ward, head of beauty reinvention at Boots, said: “The new Boots Beauty store at Battersea Power Station provides a platform for us to test the latest brands and new service innovations before we introduce them to customers shopping in our stores across the country. By combining Boots 175 years of pharmacy heritage with our market-leading beauty offering, we can offer accessible and holistic skin care expertise on the high street in a way that’s never been done before. The opening of this new store marks a major milestone in Boots transformation of beauty on the high street.”
Other new features in store include a Hair Bar that offers a professional scalp analysis service for support with hair damage and thinning hair. There will also be weekly hair demonstrations and styling services from Dyson and Drybar. Boots new range of premium and professional haircare brands – including Color Wow, OUAI and Wella Professionals – will be available, as well as a range of products for curly, coily and wavy hair types. This includes new to Boots independent brands No Knot Co and Silke London.
The supersized beauty studio will stock established, global cosmetics brands including Fenty Beauty, Kylie Cosmetics, NARS and Huda Beauty, alongside viral makeup brands such as 17., e.l.f, Sculpted by Aimee and HNB Cosmetics. Customers can experience regular masterclasses hosted by leading beauty brands, as well as a Beauty Bar delivering free express services from Boots Beauty Specialists.
The store also contains a new-concept Fragrance Discovery Bar with a refill station, interactive product display and a digital fragrance finder to help customers find their perfect scent. A dedicated beauty product recycling station is also located in the store and a free-of-charge gift wrap service.
Boots Beauty is located at Battersea Power Station on Electric Boulevard, which runs from Battersea Park Road to the south entrance of Battersea Power Station. The store will open to customers on Wednesday 6th December at 10:30am. Shop Boots full range of over 500 beauty brands on boots.com or the Boots app.
