Wype, the UK’s fastest-growing bottom care brand, is now available at Boots, the UK’s leading health, wellness and beauty retailer.
From April 2026, Wype will now be available in the digestive health category across 288 selected Boots stores nationwide, marking the next step in Wype’s mission to ensure bottom care is regarded as an essential part of overall wellbeing and personal care.
Founded in 2020 by husband-and-wife team Giorgia Granata and Eli Khrapko, Wype has rapidly become a category-defining brand, selling over 2,500 units daily to more than 350,000 customers. Its hero product – a gentle aloe-vera and chamomile infused cleansing gel that is applied to and upgrades toilet paper into a moisturising, flushable wipe – is designed for the sensitive anal and perianal area, delivering a more effective and comfortable clean where dry toilet paper falls short, while offering a more sustainable alternative to wet wipes.
Commenting on the new retail partnership, Eli Khrapko, co-founder of Wype, said: “We’re continuing to create a gold standard for bottom care; every part of our body deserves thoughtfully designed health and wellness products, and anal and perianal skin is no different. Launching in Boots is an incredible milestone for us and we couldn’t be more excited about continuing to normalise this step of self-care. Not only for those who may be curious, but especially for those who have been looking for a product like ours and have been stuck repurposing other products, or using options that haven’t been reviewed or improved in decades.
“Being located in the digestive health area gives us the opportunity to reframe bottom care as a natural extension of digestive wellness, and make it accessible to millions of people on the high street.”
Wype’s products, including its hero Starter Kit and its ‘On the go’ products, will be found within the digestive health aisle, reflecting this evolving category, positioning bottom care alongside trusted gut health solutions and encouraging a more holistic approach to gut health and overall wellbeing.
Availability in Boots builds on strong retail momentum following Wype’s 2025 nationwide rollout with Holland & Barrett, and secured an investment of £1.4m. With continued triple-digit growth and a rapidly expanding customer base, Wype is leading the emergence of bottom care as a credible, modern category.
This latest retail expansion marks a significant milestone in Wype’s journey to bring bottom care into the mainstream – reframing it not as a taboo, but as an essential part of feeling clean, comfortable and healthy every day.
