Boots Opticians has launched a new advertising campaign themed around seeing ‘little details’ that could easily be missed without clear eyesight, and how being able to see even the smaller details in life can help to enhance everyday moments. Through the advert, Boots Opticians invites viewers to ‘see what’s possible when you see every detail’ through sharper vision.
The short films show relatable moments between loved ones as they observe the details in everyday life, made possible by having clear eyesight through the right prescription and the use of glasses and contact lenses. The intimate framing and dialogue immerse the audience in the authentic, emotive and charming stories as they unfold, showing consumers what’s possible when you can spot even the tiniest moments and details.
The new TV campaign, which includes a series of short 20 second films that air from January, forms part of Boots Optician’s brand platform ‘See What’s Possible’, which launched last year and was created to inspire people to prioritise their eye health. The films demonstrate how Boots Opticians can support people with all their eyesight needs, including a wide range of affordable and designer frames and unmatched rewards with its Contact Lens Rewards Plan. The first film also highlights the value offer this January, including how customers can get a third pair of frames for free, as well as a second pair half price when paying full price for the first pair.
The campaign has been created with creative agency VML /The Pharm, together with media agency Essence Mediacom and launches on television from 2nd January, followed by press, VOD, DOOH, radio social media and digital display.
Gail Borley, head of brand & digital at Boots Opticians, said: “We are really excited to be launching our new TV campaign, which is an extension of our successful ‘See What’s Possible’ brand platform, highlighting the importance of eye health and vision. The campaign showcases how life can be enhanced when you have your eyes tested and find the right pair of glasses or contact lenses, not only in the objects and places you can see more clearly, but in the faces and expressions of the people you love.”
The 20-second television advert launches 2nd January on ITV1 and can be viewed on YouTube here.
Customers can book an eye test or contact lens check online at bootsopticians.com, or head in store to browse the range of frames available.
Full creative team includes:
Andrew Palmer – Director, Customer & Commercial (Boots Opticians)
Gail Borley – Head of Brand & Digital Marketing (Boots Opticians)
Layla Pearson – Advertising & Planning Manager (Boots Opticians)
Claire Harris – Creative & Paid Media Specialist (Boots Opticians)
Jake Lawrence – Frames Buyer (Boots Opticians)
Zak Emerson – Director
Merman – Production Company
Stefania Esposito & Steve Wioland – Art Directors (VML/The Pharm)
Charlie Hallam – Copywriter (VML/The Pharm)
Rachel Morris – Creative Director (VML/The Pharm)
Sarah Bamford – Creative Partner (VML/The Pharm)
Mark Linford – Strategy Director (VML/The Pharm)
Alice Bunbury – Business Director (VML/The Pharm)
Grace Bassett – Account Manager (VML/The Pharm)
Frankie Lowe – Project Director (VML/The Pharm)
Eleanor Hardcastle – Producer (VML/The Pharm)
David Schweitzer – Music
Natalie Ashurova – Media Planning Account Manager (Essence Mediacom)
