With Valentine’s Day fast-approaching, Ocado customers are getting ballsier than ever when it comes to self pleasure. According to new data from Ocado, there has been a staggering 190% increase in sex toy sales for dildos onsite compared to the previous year, as Brits are eagerly adding pleasure-enhancing items to their weekly shopping lists, placing sex toys next to their weekly staples.
The run up to Valentine’s has also seen baskets flooded with massage oil (45% uplift), dildos (50% uplift), and a 17.65% uplift in sales for vibrators.
With a range that champions self-pleasure, Ocado’s offering includes the pleasure-positive brand So Divine, which has seen a 57% increase in searches compared to last year. Whether solo or with a partner, Brits are seeking ultimate satisfaction this year, and nearly a third (73%) of baskets containing sexual enhancement items also feature ready meals. After all, who wants to cook when there’s fun to be had?
Emily Dixon, Buying Manager of Health & Beauty at Ocado said “At Ocado, we pride ourselves on offering a diverse selection of products which celebrate self-pleasure. Our customers are becoming bolder with their shopping, and are not ashamed to purchase intimate items alongside their usual groceries for the week. We have something for everyone in our selection, so whether you’re solo or spending Valentine’s with a partner, we want our customers to order items they enjoy for Valentine’s.’’
As the sales of Ocado’s intimate products continue to soar, it’s worth also noting a 167% increase in searches for sex toy cleaners, as what’s pleasure without hygiene!
For those who are curious about the buzz – Ocado’s full range of sexual enhancement products can be found here.
