UFIT, the UK’s leading high protein RTD brand with 40% market share[1], is teaming up with Sony Pictures’ Ghostbusters: Frozen Empire to launch a spook-tacular customer competition. Two lucky UFIT shoppers will win a set of two four-night trips to iconic New York City! All they need to do is snap a picture with the pack and tag UFIT on one of their social channels using the hashtag #ufitsupernaturalflavours. Ten pairs of Sony headphones are also available as runner up prizes.
Terry Adams, marketing director, UFIT said: “This exciting competition is the second instalment of our venture into the world of one of cinema’s most iconic franchises. UFIT is committed to pushing boundaries, redefining norms and pursuing awesome adventures best served chilled – just like in Ghostbusters Frozen Empire!
“This multi-touchpoint campaign reignites our collaboration with Sony Pictures to leverage the immense appeal and diverse fan base of the Ghostbusters franchise to seamlessly integrate protein snacking into individuals’ daily lives, connecting with audiences of all ages and demographics and rewarding our loyal consumers with a real once in a lifetime opportunity.”
The competition is supported with £150K marketing spend across the London Underground network and regional stations and malls, coupled with ongoing social media and influencer activity.
The competition launches on 15th March and closes 12th May 2024.
The on-pack promotion will be on two million tagged 330ml bottles. Bottle RRP £2.
