To mark the release of Bridget Jones: Mad About the Boy, Gü is celebrating Galentine’s Day with an all-pink makeover. Inspired by Bridget herself, some of Gü’s most popular desserts have been given a glamorous pink transformation.
As part of the celebration, consumers can scan an on-pack QR code for a chance to win a luxury city break for two with Gü. Entries can be submitted via the Gü website at https://gudesserts.com/pages/bridget-jones-valentines
Limited-edition range available nationwide
This product is stocked in all major UK supermarkets and the RRP is £2.75 (prices at retailers discretion). The full range of limited-edition products contains many of Gü’s best-sellers including Zillionaire and Spanish Lemon Cheesecake, but please see below for the full list below:
- Salted Caramel Cheesecake
- Chocolate & Honeycomb Cheesecake
- Hazelnut Praline Zillionaire
- Double Chocolate Brownie
- Speculoos Cheesecake
- Zillionaire
- Spanish Lemon Cheesecake
- Chocolate Melting Middle
Bringing the feel-good factor to Borough Market
To boost the feel-good this February and remind Brits how powerful a simple compliment can be, Gü has unveiled a Mark-Darcy inspired compliment billboard just yards from Bridget’s famous flat in Borough Market.
Smart motion-sensored tech will trigger bespoke and meaningful compliments inspired by beloved characters from the franchise, Daniel Cleaver (Hugh Grant), new love interests Roxster (Leo Woodall) and Mr Wallaker (Chiwetel Ejiofor) and best friend Shazzer (Sally Phillips).
Charlotte Brown, senior brand manager, at Gü says: “At Gü we believe the ultimate act of self love is embracing who you are – no filters, no pretence. Just like a heartfelt compliment can brighten your week, our desserts aim to give you a reason to smile with every spoonful. This Galentine’s Day, we’re bringing the feel-good factor to life with our pop up complimenting billboard, reminding everyone of the power of a genuine compliment, like the iconic Mark Darcy line : ‘I like you, just as you are’ – or should we say…just as Gü are!”
This Valentine’s week (11th-15th February), visitors can head to Borough Yards to experience Gü’s Bridget Jones inspired complimenting billboard. Passers-by can enjoy heartfelt compliments inspired by the beloved films, and take some of that fuzzy feeling home alongside a full sized sample of the iconic Zillionaire Cheesecake which will be on offer for visitors from (11am-7pm) daily. The installation is the perfect way to celebrate authentic connection and self love and to enjoy a moment of positivity and indulgence.
