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Home Retail News Products

BrewDog is launching a customisable six pack of Punk IPA cans

by Fiona Briggs
March 20, 2024
in Products
Reading Time: 2 mins read

To celebrate Punk IPA’s 17th birthday, BrewDog is launching Personalise Your Punk – an all-new offering which allows customers to add a photo, name or message to the can that started it all, available to order from 26th March online.

For the first time in its 17-year history, the Independent Scottish brewery is making a change to its iconic blue Punk IPA can (5.4% ABV), by adding the all-new customisation feature. Whether it’s for a birthday present, a party, atoning for mistakes after a night out, or simply to have a beer can with your name on it, BrewDog’s personalised cans have it all covered.

The unique offering gives a personal and ownable touch to the BrewDog brand, because who hasn’t wanted to drink a beer with their face on it?!

Six completely customised 330ml cans are available for £26.95 and one BrewDog branded glass will be thrown in for good measure too, making it the ultimate gift for any occasion.

Lauren Carroll, chief marketing officer for BrewDog, said: “We know how much people love Punk IPA, so we thought it’s about time our customers can add a little personal touch to the ultimate OG can.

“The new personalised Punk is the perfect gift for anyone who likes beer, or for someone who just loves looking at their own face!”

For more information and to order your customised cans, please visit: https://www.brewdog.com/uk/create-your-personalised-can

Similar Retail News Articles:

  1. BrewDog Punk IPA celebrates 18th birthday and is rewarding shoppers with an on-pack promotion for a £10 meal and pint in participating venues
  2. BrewDog is launching a new range of rubs, sauces, seasonings, relishes and batter mixes in collaboration with All About Food
  3. BrewDog extends PMP range, with the introduction of Lost Lager and Cold Beer Pint Can 4-pack PMP
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