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Home Retail News Products

Viral Eve Wellness launches in the UK

by Fiona Briggs
October 26, 2026
in Products
Reading Time: 5 mins read

Viral Eve Wellness With autumn in full swing and the viral ‘October Theory’ inspiring Brits to refresh their wellness habits, Holland & Barrett is giving shoppers another reason to shake up their routines with the exclusive UK launch of cult-favourite, science-led supplement brand Eve Wellness.

Straight from New Zealand to UK shelves, Eve Wellness is making waves down under, having originally set up a hormone testing lab, testing over 2,500 women and using that data to help inform their supplement range.  The brand has also surveyed more than 14,000 women, finding that nearly 9 in 10 (87%) regularly experience hormonal challenges, inspiring its mission to make hormone health easier to understand and support.

The line-up, now exclusively available at Holland & Barrett, includes:

Blood Sugar Babe Powder  £25.99

With 4,000mg of myo-inositol per serving, this new daily ritual helps cells respond to insulin and whilst supporting hormone signaling.

Blood Sugar Babe Gummies £25.99

A Daily Dose of Blood Sugar Babe, now in a delicious raspberry gummy. Designed to slot right into your routine.

V Good Biotics £29.99

Meet your daily culture club: 15 billion friendly bacteria cultures in a scientifically researched biotic blend, all in one convenient daily capsule. Simple to take, easy to make part of your routine.

In The Mood £29.99

For date night, late night, or wherever the night takes you. This daily plus-one comes with vitamin B6 to support the regulation of hormonal activity and help reduce tiredness and fatigue.

All Systems Glow £29.99

The beauty routine from the inside out. All Systems Glow combines zinc, iodine and magnesium to support normal skin, hair and nails.

Jessica Pasco, Category Director at Holland & Barrett, said, “With its roots in New Zealand and a strong following for its approach to hormone health, we’re excited to bring Eve’s range to our customers to help them back their body. Taking the guesswork out of women’s health and offering trusted solutions on the high street is one of our priorities at Holland & Barrett, and we’re delighted to welcome Eve Wellness to our shelves.”

Beatrice Laloli, founder of Eve Wellness said, “Eve Wellness was born from my own experience of trying (and failing!) to navigate my hormone health. I knew I couldn’t be alone in my experience. So we built a lab and tested the hormones of over 2,500 women. The findings inspired our products and formulations, and the brand grew from there. To bring our range to the UK is a huge milestone for us, and there’s no better place than Holland & Barrett for Eve Wellness to launch.”

Eve Wellness is available exclusively in Holland & Barrett in stores and online now.

Similar Retail News Articles:

  1. Chipotle launches viral US high-protein menu in the UK
  2. Asda launches viral blue wine just in time for Bank Holiday weekend
  3. MoveActive, the premium Pilates and wellness accessories brand, launches in the UK
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