From Paris with love: Kurt Geiger London takes residency inside luxury department store Galeries Lafayette Champs-Élysées’ ground floor atrium, marking the brand’s significant international success with an overall revenue of more than $400 million and the opening of four to five new stores in the U.S.; an additional three coming to Mexico, as well as flagships in Spain and Italy on the horizon.
A tunnel from the storefront’s door will transport customers into the colourful world of the British accessories brand – featuring the brand’s spring 2024 campaign starring Adwoa Aboah. Kurt Geiger’s colourful DNA will surround the walls as customers make their way into the middle of the pavilion-like installation – that takes cues from Kurt Geiger’s new London flagship store with stained glass window panes in shades of sunrise gold, aqua, raspberry, bubblegum pink and cerulean.
Kurt Geiger takes centre stage within the marbled interiors of Galeries Lafayette with all eyes on the pop-up from every angle of the store from March. 26 to April. 15 2024.
“Galeries Lafayette is such a recognisable and respected retail brand, they are a democratic retailer. I was super thrilled when they offered up the opportunity to do this pop-up.
At Kurt Geiger we’re being very selective about our distribution and where we open stores— we’re willing to wait for the best location in a market, such as the atrium of Galeries Lafayette Champs-Élysées, which is the store’s largest most sought after space,” said Steven Sousa, chief international officer of Kurt Geiger.
“We know we have a product and a design aesthetic that our consumer loves — at the same time we must keep our new and returning customers excited. Customers can love your product and brand, but they also have to love where they buy it, be it in-store, online or at Galeries Lafayette.”
The pavilion will store Kurt Geiger’s bestsellers: the elevated everyday pieces, spring must-haves and signature rainbow offerings as seen on the likes of Kylie Jenner, Julia Roberts, Jennifer Lopez, Viola Davis, Eva Longoria, Paris Hilton, and Afiya Bennett.
The rainbow takes shape in a swirly psychedelic print on the Southbank tote bag an Kensington bucket hat, as well as taking subtle form on the Mayfair ballet flat with an array of crystals resembling the colours of the pavilion’s stained glass.
The ever growing two-tone denim range lends itself to house icons including the crystal platform Orson sandals and the Kensington collection of bags, footwear and accessories featuring the brand’s eagle symbol.
“Our best sellers in Spain and Germany are also our best sellers in Mexico, the U.S. and the Middle East. Our brand is about colour, life and creativity — our sales right now are the highest they have ever been,” said Sousa.
Kurt Geiger will take over four screens outside of Galeries Lafayettes playing clips from it’s vibrant and playful Summer campaign – that’s watched by more than 100,000 visitor passing through and by the luxury department store.
The pop-up experience is not just a sensory activation, but a reminder of spreading joy for more than 60 years.
