Asda has today announced new price cuts on 126 essential items worth £70m – or £1.2m per week – as part of its ongoing efforts to reduce the price of shopping for its customers.
The investment sees products reduced by an average of 11%. Staple products such as; Asda Baked Beans down from 40p to 23p (a 39% saving), Asda Strawberries 400g down from £2.50 to £2 and Asda Tuna Chunks down from 82p to 69p.
The fresh cuts from Asda come on the back of Aldi Lidl Price Match and weekly Mega Event Price Drops – all launched this year as part of the supermarket’s ongoing efforts to keep costs as low as possible for customers. Since January 2024 almost £40m has been invested in reducing prices for customers through these initiatives.
The investment comes after latest insight from the Asda Income Tracker shows that disposable income is growing again for UK families, with the average disposable income up £21.50 per week compared to last year. However, insight also shows families are continuing to save any additional cash rather than spend – having seen savings eroded due to cost-of-living pressures.
Kris Comerford, chief commercial officer at Asda, commented: “We know families are still working hard to make their budgets stretch as far as possible, which is why we’re investing even further in driving down the cost of everyday essential items – the things we know our customers are putting in their baskets week in, week out. Through this latest investment, alongside our existing Price Drops, Aldi Lidl Price Match, Fab 5 and our Asda Rewards programme, our customers can trust that they will get uncompromising value every day at Asda.”
A selection of the 126 products which have been reduced in price are below:
| Description | Base Price | New Retail | Price Reduction |
| ASDA BAKED BEANS 210G | £0.40 | £0.23 | -39% |
| ASDA PASTA SAUCE SMOOTH 500G | £0.95 | £0.65 | -32% |
| ASDA STRAWBERRIES 400G | £2.50 | £2.00 | -20% |
| ASDA SHORTCAKE 200G | £0.65 | £0.49 | -25% |
| ASDA MICRO RICE LGRAIN 250G | £0.65 | £0.50 | -23% |
| ASDA HOOPS MULTI 500G | £1.40 | £1.15 | -18% |
| ASDA TUNA CHUNKS BRINE 145G | £0.82 | £0.69 | -16% |
| ASDA RASPBERRIES 250G | £3.19 | £2.69 | -16% |
| ASDA TOMATOES CHOP 400G | £0.55 | £0.47 | -15% |
| ASDA SPAGHETTI LOOPS 210G | £0.40 | £0.35 | -13% |
| ASDA CHEESE TWIST 125G | £0.85 | £0.75 | -12% |
| 7 pack Garden Gang Bananas | £0.99 | £0.88 | -11% |
| ASDA CROISSANTS PLAIN 6PK | £1.80 | £1.60 | -11% |
| ASDA SCOTCH PANCAKES 6PK | £0.55 | £0.49 | -11% |
| ASDA BOURBON CREAMS 300G | £0.65 | £0.58 | -11% |
| ASDA RICE SNAPS 375G | £0.95 | £0.85 | -11% |
| ASDA PASSATA ITALIA 500G | £0.60 | £0.56 | -6.7% |
| ASDA TOMATO PUREE ITALIA 200G | £0.65 | £0.61 | -6.2% |
| ASDA BRITISH CHEDDAR MILD 400G | £3.00 | £2.80 | -7% |
| BSEL CHICKEN FILLETS 1KG | £6.60 | £6.00 | -9% |
