Kantar, the world’s leading marketing data and analytics company, today announces that it has joined international charity the Ellen MacArthur Foundation as a Network Partner. The Foundation works to develop and promote the circular economy as a solution to global challenges such as climate change, biodiversity loss, waste, and pollution. The partnership aims to weave the Foundation’s expertise in circularity into the thinking and consultancy offered by the Sustainable Transformation Practice. Kantar brings to the partnership its considerable consumer engagement and sustainable marketing expertise as a member of the Foundation’s pioneering global community committed to taking action to drive systemic change.
The partnership builds on both companies’ prior collaborative research projects on communicating the circular economy and accelerates Kantar’s plan of becoming the world’s leading consumer circular economy expert.
Jonathan Hall, managing partner, Kantar’s Sustainable Transformation Practice, commented: “At Kantar, we work with 800 of the world’s leading brands providing actionable sustainability advice and consultancy. We are, therefore, uniquely placed to embed the benefits of circularity in major parts of the global economy. As we equip our clients with the knowledge, insights and data needed to help them progress on their transition away from a ‘take-make-waste’ system, we empower them to address future challenges and make a positive impact in the world. Working with the Foundation and its network, we aim to enable our clients to face up to the risks and opportunities posed by environmental and societal disruption.”
Joe Murphy, executive lead, Network, the Ellen MacArthur Foundation, added: “Kantar has an ambition to change the way business works. With their position at the intersection of consumers and brands, their advice and advocacy can have a real impact on driving systemic change. The consumer perspective is a key piece of the puzzle, and we hope to accelerate Kantar’s efforts, in partnership with our Network, to scale circular economy solutions and make them an everyday experience.”
