Silver Cross is excited to announce and introduce the new nature+nurture 0-24 month baby clothing range. The collection launches exclusively in 129 Tesco stores from the 27th of May. Silver Cross founded in 1877 is a trusted heritage brand synonymous with innovation and quality and the clothing range has been developed using the same key values.
Each piece has been designed with finite attention to detail, using the softest of fabrics ensuring both comfort and style for your little ones, whilst the contemporary prints offer a modern twist to timeless classics.
The Silver Cross nature+nurture collection offers easy free flowing dresses for maximum comfort, short sets, sumptuously soft rompers and bib shorts in cool linens and super soft jerseys. Water colour jungle prints, wave prints and soft stripes are complemented with solid pieces in soft pastels with gorgeous cute co- ordinating comforters to cuddle. Each piece has been thoughtfully designed to create easy access for quick changes and practicality. Perfect for gifting your little ones, each stylish piece will evoke a touch of modern nostalgia.
Poeticgem, a leading retail design and sourcing solutions company, has collaborated with Silver Cross & Silver & Bamboo Limited, the master licensee for Silver Cross on the new baby range.
Nick Paxton, chief executive officer at Silver Cross, comments: “The Silver Cross nature+nurture collection is stylish and comfortable. We are delighted to collaborate with Silver & Bamboo and F&F on this brand-new range of baby clothing featuring jungle-themed prints, soft stripes and elegant pastels using a blend of soft cotton and linen.”
Jasveen Saidha, buyer for Silver cross at F&F, comments: “F&F have collaborated with iconic heritage Brand Silver Cross in a unique & exclusive clothing & gifting range for babies aged between 0- 24 months. The collection is made from soft touch cotton and premium linen blends. We are incredibly excited about being able to offer our customers this premium, sustainably sourced range at such affordable prices.”
