Maybe Baby’ will be available exclusively at Boots stores nationwide and online from 6th August. A one stop shop for baby’s needs, the brand offers gorgeous contemporary easy wear pieces that combine comfort, quality and style in ages 0-2 years. Each garment has been thoughtfully designed with playful watercolour prints, simple graphics, sumptuously soft fabrics. and cool oversized silhouettes. This practical and stylish range offers the perfect balance of timeless design and quality, incorporating cute unisex pieces that can be passed to siblings and grow with me details for longevity. “Maybe Baby” has been designed to be accessible to all and offers easy mix and match co-ords allowing parents to create their precious little one’s own individual style from day to play.
With prices starting from £6, the new collection incorporates playful patterns and classic cuts for Autumn/Winter that are modern, stylish and comfortable for babies to wear.
Broadcaster and first-time mum, Mollie King, has partnered with Boots as ambassador for the new range. Known for her stylish and fashionable looks, Mollie is the perfect fit for the brand and has also been able to share her experience of having a toddler to ensure the lines are durable and practical, whilst also being contemporary and modern.
John Carolan, head of category, Baby at Boots, said “We are delighted to be launching Maybe Baby exclusively at Boots. The lines have been created with both babies and parents in mind; comfortable for babies to wear whilst also being super easy for parents to put on and take off. The range is made up of gender-neutral colours, relaxed patterns and adorable graphics, all inspired by recent trends. We are confident that parents are going to love the new range as much as we do.”
Anuj Banaik, managing director, Poeticgem Group said, “Poeticgem is incredibly proud to introduce ‘Maybe Baby’ in partnership with Boots, a name synonymous with trust and quality in the UK. We are thrilled to have Mollie King as the brand ambassador, Mollie is the perfect choice for this range, and it has been a pleasure to work with her. Mollie resonates strongly with our brand and embodies the essence of ‘Maybe Baby’. This collaboration represents a significant step for us, and we look forward to ‘Maybe Baby’ becoming a beloved brand for parents and babies at affordable prices.
Our team at Poeticgem has worked diligently with Boots to bring this vision to life. From conceptualization to curation and range planning, every detail of the ‘Maybe Baby’ collection has been meticulously crafted. We extend our heartfelt thanks to the Boots Management and team for their unwavering faith and trust in us.
Mollie King, Boots Maybe Baby Ambassador said “I am thrilled to be collaborating with Boots for the launch of Maybe Baby. As a first-time mum, I understand how challenging it can be to find baby clothes that combine high quality, comfort, practicality and style. Maybe Baby strikes this balance perfectly. Partnering with Boots on this collection has been a dream come true, and it simplifies my life with every outfit change, thanks to the easy mix-and-match pieces. I can’t wait to see my daughter in these beautiful designs, with the teddy bear jacket being my absolute favourite!”
Maybe Baby is available in 180 Boots stores nationwide and online at boots.com, making it easily accessible for parents across the country. In addition, Boots Parenting Club members receive 8 points per £1 spent on all baby and toddler products, including the new clothing collection*, making stocking up on essentials even more rewarding.
The launch of Maybe Baby expands the impressive babywear offering from Boots and Poeticgem Ltd, and in addition to the new collection fronted by Mollie King, Boots has also launched a new Universal baby clothing collection (from 0-18 months), featuring designs from much-loved licensed brands including Back ToThe Future, Jaws, E.T, Casper, Jurassic Park, Sophie La Giraffe and Rugrats. This collection brings a dose of nostalgia to a new generation, offering playful and stylish options for babies and toddlers.
Maybe Baby and the Universal collection will be available exclusively at Boots from 6th August 2024.
