Boots announces the launch of its Maybe Junior and Maybe Baby summer 2025 collections with Mollie King, who reprises her role as Creative Collaborator. A must-have for parents looking for stylish yet affordable children’s clothing, the range includes 48 new pieces for newborns through to 6 years, all priced at £20 and under. Offering fashionable yet functional options for little ones, this latest drop adds to the growing, fashion-forward kidswear offering at Boots.
The Maybe Junior collection, designed for 18 months to 6 years, marks its first-ever summer release. Created with warmer weather in mind, it introduces 20 practical yet on-trend staples such as lightweight playsuits, breezy co-ords, and adorable sunhats – an exciting debut for the collection.
Meanwhile, the Maybe Baby range, designed for babies aged 0-24 months, continues to blend adorable aesthetics with everyday practicality for newborns and infants. This season features 28 fashion-forward summer items, including soft cotton rompers, playful prints, and, for the first time, introduces sun-safe swimsuits (£12) – the perfect addition for the upcoming holiday season. The collection is thoughtfully designed to support little ones’ comfort while offering parents affordable, go-to wardrobe options for the warmer months.
Mollie’s experience as a mum of two a played a role in the design process, understanding exactly what parents want while incorporating her own innate, fun sense of style. The latest range reflects Mollie’s vision of effortlessly stylish babywear and toddler wear, featuring fresh patterns and adorable pieces.
John Carolan, head of category for baby and nutrition at Boots, said: “As one of the high street’s leading retailers for baby and toddler products, Boots has always remained committed to style and value. The new Maybe Junior and Maybe Baby seasons will not disappoint customers as they feature stylish, yet affordable options starting from £5. It has been a pleasure to work with Mollie again as she brings her unique sense of style and experience as a Mum to her designs which has been pivotal to the success of the brand.”
Mollie King, creative collaborator, Boots Maybe Baby and Maybe Junior, said: “As a new mum of two, I understand how important it is that kids clothing is practical and functional. The new Maybe Junior and Maybe Baby SS25 collection includes high-quality, fashionable items which are also, super affordable. The collection is full of fun, cute pieces for summer which are perfect for the warmer weather at home and abroad. In fact, the new Maybe Junior SS25 collection includes some of my favourite designs so far and both Annabella and Liliana are loving wearing them!”
Maybe Junior is available exclusively at over 400 Boots stores and online at boots.com. Maybe Baby is available in over 200 stores. Customers can find out more and shop the range at www.boots.com/maybe-baby.
Boots Parenting Club members can also earn 8 points per £1 spent on all baby and toddler products, including Maybe Baby and Junior.
