The Perfume Shop celebrated the scent-sational new addition of another new and improved experiential store at 40 Queensway Stevenage, Hertfordshire SG1 1EE. The iconic retailer revealed a new and improved customer experience with a stylish new layout and upgraded services including a digital screen, personalised ribbon machines, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
Not only this, but the new store also marked the occasion with a bottle giveaway to the first 15 people who spent £70 across Friday 9th August – Saturday 10th August. The bestsellers on the day of opening were Marc Jacobs Daisy Wild, Kylie Cosmic & Jean Paul Gaultier Le Beau Paradise Garden.
The Perfume Shop’s continuous expansions on new stores across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with to control the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.
The opening was overseen by Sharon, who has worked for The Perfume Shop for six years.
Sharon commented: “We are so delighted by the warm welcome from the local community at our new store in Stevenage. It’s brought us so much joy seeing our customers shop for their favourite fragrances while testing out new scent releases. We are so excited for the journey ahead and will continue to provide an excellent customer experience to our lovely customers while keeping up the outstanding reputation as a company.”
One of the UK’s largest specialty retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for 30 years, serving those with a nose for great value.
The new store is located at The Perfume Shop, 40 Queensway Stevenage, Hertfordshire SG1 1EE
