The Lab Co. (TLC) is a detergent & lifestyle care brand with a focus on fragrance and clean ingredient innovation. Based in London, TLC is redefining the category on their mission to bring wellbeing to people’s everyday care routines. They are delighted to be launching three exciting new product launches: Fabric & Room Spray, All-Purpose Cleaner, and Washing Up Liquid. This expansion marks a significant milestone in the company’s mission to offer clean-ingredient, high-performance household products that promote a healthier home and planet.
The brand creates beautiful luxury specialist to everyday home and personal care products. In an era where generic scents dominate the market, The Lab Co., stands apart by merging the art of fragrance and sophisticated design with clean scientific precision of formulations. They create innovative products that redefine the everyday routines transforming them into moment of luxury, joy and wellbeing.
As a brand, The Lab Co., wants to permeate a sense of empowerment using bespoke and functional fragrances that speak to people’s emotive side. Working with a UK based fragrance house, their perfumers bring lengthy experience and acutely developed sensibilities to the task of creating fragrances for The Lab Co., offering a choice of bespoke scents: Refreshing, Relaxing, Energising, Soothing and Fragrance Free.
In the UK, the Household cleaning category is to set to reach £1.21bn in 2024, seeing an annual growth of over 3.5%. This growth has been fuelled by consumers wishing to purchase eco-friendly cleaning products. Around the world the use of potentially harmful chemicals in fragrances is increasingly regulated. The Lab Co., monitors the regulatory landscape carefully and use a perfume house who is a committed member of IFRA, The International Fragrance Association, to ensure the safety of their perfumes is the first consideration. To ensure they exceed quality standards, all processes, services, equipment and products are ISO9001 (international organisation for standardisation) certified.
The Lab Co.’s focus on product development meets this challenge straight on with their new Home Care range, offering solutions that deliver excellent cleaning results, whilst upholding its ecofriendly credentials. Each product is formulated with plant, mineral, and naturally derived and biodegradable ingredients and packaged in bottles made using 30% recycled materials, aligning with the company’s commitment to reducing their environmental impact.
Fabric & Room Spray 500ml – £7
The Fabric & Room Sprays are designed to freshen up clothes and living spaces with The Lab Co.’s five signature scents. Free from harmful chemicals and synthetic fragrances, these sprays utilise essential oils to create a pleasant and safe atmosphere in every room of the house.
All-Purpose Cleaner 750ml – £4
The Anti-Bacterial All-Purpose Cleaner is a versatile solution for tackling dirt and grime on all surfaces – from wood, laminate, chrome, veneer, stainless steel, and plastic. Its powerful yet gentle formula is made from plant-based ingredients, ensuring effective cleaning without the need for harsh chemicals. Perfect for kitchens, bathrooms, and other frequently used areas, this is a must-have, everyday cleaning hero for every eco-friendly household.
Washing Up Liquid 750ml – £4
The Lab Co.’s Anti-Bacterial Washing Up Liquid offers superior grease-cutting power, while being gentle on hands and the planet. Using plant and mineral based ingredients to cut through dirt and stuck on food and beautifully fragranced with essential oils, this washing up liquid ensures sparkling clean dishes, with wonderful well-being scents.
Joshua Gilbertson, founder of The Lab Co., comments: “We are thrilled to introduce these new products to our customers. Our goal has always been to make clean and sustainable living more accessible and convenient for everyone while bridging the gap between luxury and everyday care routines. With the addition of the Fabric & Room Spray, All-Purpose Cleaner, and Washing Up Liquid, we are further empowering our customers to make wellness choices in their daily lives.”
Tess Richards, co-founder and chief product development, The Lab Co., adds: “the Lab Co.’s brand strategy supports the growth of this demand through our unparalleled knowledge of the market and consumers. With product development at the forefront, The Lab Co., strives to deliver solutions rather than problems, providing retailers with an opportunity to address this shift and supply customers with forward-thinking solutions. By launching new fragrances, larger sizes, and consistently working to provide sustainable packaging options where possible, The Lab Co., is one of the few brands in the UK market that has the expertise and mission to successfully deliver its mission.”
All three new product ranges will be available from www.thelabco.com and selected retailers from Monday 1st July.
