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Bubbleology continues FMCG growth with new Ocado listing

by Fiona Briggs
September 4, 2024
in Products
Reading Time: 2 mins read

bubbleologyLeading bubble tea brand, Bubbleology, adds online supermarket Ocado to its list of nationwide retailers with its bubble tea home kits.

The range includes two mixology kits: the Fruit Bubble Tea Mixology Kit with raspberry and passion fruit tea, and strawberry and mango popping boba; and the Milk Bubble Tea Mixology Kit with taro and brown sugar milk flavours instant tapioca pearls, both retailing at £7 each. The Passion Fruit Bubble Tea with Strawberry and Taro Milk Bubble Tea with Tapioca Pearls single serve kits are also listed at £2.30 each. All Bubbleology bubble tea home kits come with a jumbo straw and the ingredients to make the bubble tea in 2/3 minutes, within the comfort of the home.

This listing comes as part of Bubbleology’s strategic partnership with Aimia Foods which began in June 2023; since then, the Bubbleology Home Kit range has successfully been brought to home consumers via more than 1500 retail stores nationwide including ASDA, Tesco, Morrisons, B&M and now Ocado. This year, the brand is projected to serve over eight million bubble teas through both its bricks & mortar footprint and rapidly growing grocery retail range.

Bubbleology founder & CEO, Assad Khan says: “We are delighted to be working with Ocado, as we continue growing our grocery range. As one of the UK’s leading online retailers, this new Ocado listing cements our position as the frontrunner in the UK’s bubble tea market, both in and out of the home and is set to significantly extend our brand reach. We strive to be at the forefront of consumers’ mind and with our continuous innovation and development within the FMCG sphere, we truly are achieving this.”

This new Ocado listing is part of Bubbleology’s ambitious plans to further grow its out of home presence whilst it continues to expand its high street store presence over the next 12 months to over 50 sites.

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