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Home Retail News Retailer News

Trinny London enters John Lewis store

by Fiona Briggs
October 1, 2024
in Retailer News
Reading Time: 2 mins read

Trinny London is bringing its collection of award-winning skincare and cult-favourite makeup to the iconic British retailer John Lewis.

The eponymous beauty brand, founded by entrepreneur Trinny Woodall, is opening concessions in seven John Lewis stores across the country. Its collection will also be available to shop online at johnlewis.com.

Starting with High Wycombe on the 27th of September, the brand will open its doors in Cheadle, Liverpool, Oxford, Bluewater, Cardiff, and Southampton before the end of the year, with more locations planned for 2025.

Customers can book bespoke in-store appointments with one of the brand’s Pro Makeup Artists and Skincare Specialists, where they’ll discover their perfect makeup shades, find the best skincare routine for their needs, and learn signature Trinny London tips and tricks. Even better, the cost of an in-store appointment is redeemable against any products purchased in-store on the day.

On the launch, Trinny Woodall, Founder & CEO of Trinny London said: “I’m thrilled to be joining forces with John Lewis, igniting joy for even more of our community by launching in stores across the UK. John Lewis has been a British icon of the retail landscape for over 100 years, and I’m so excited about the incredible shopping experiences we can create together.”

Helen Spencer, head of beauty at John Lewis, added: “We’re absolutely delighted to welcome Trinny London into John Lewis. The brand’s innovative approach to beauty perfectly aligns with our mission to offer customers personalised skincare and makeup to people of all ages. Expertly curated by powerhouse Trinny Woodall – who has brought a fresh and transformative vision to the beauty market – we know the launch will be a game changer for our customers”

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