John Lewis x LABRUM London is a 38 piece collection that blends LABRUM London’s daring design signatures with John Lewis’ seasonal staples, creating pieces that are visually exciting and rooted in quality.
Marking John Lewis’ first menswear collaboration in over ten years, the range was carefully created by LABRUM’s founder & Creative Director Foday Dumbuya, and John Lewis’ talented in-house design team and is inspired by a fusion of cultures, combining the bold patterns and vibrant textiles of West Africa with contemporary British colour and silhouettes
LABRUM London’s Founder and Creative Director Foday Dumbuya said: “When we first met the John Lewis team in Paris last year, I was inspired by the potential to weave our two brands together. Our shared passion for storytelling, a celebration of the UK’s diversity, and a love for textiles created a beautiful synergy.
At LABRUM, we believe in crafting narratives through our designs, blending West African flair with British tailoring. This collection, featuring 38 unique pieces, embodies our signature elements—like the Nomoli logo and intricate jacquard fabrics—ensuring it resonates as an authentic representation of LABRUM, reimagined through the John Lewis lens.
I can’t wait to share this journey and bring LABRUM to a broader community, celebrating the rich tapestry of culture and craftsmanship!”
In LABRUM’s year billed “The Sound of Us” where cultural identity, migration, and the unifying power of music are celebrated, Bowers & Wilkins were invited to be a supporting partner within the collaboration to help bring to life the unifying force of music, elevating the importance of sound with the integration of its new Px8 S2 wireless headphones.
Modern design drives the collection, with texture, placement prints and utility details featured across the range. A traditional Autumnal palette of inky navy and warm brown is lifted with tones of mustard yellow, burnt orange and soft neutrals. Premium fabrics are used throughout including lambswool, cotton merino cashmere and leather.
James Hawkes from the John Lewis design team says: “We are thrilled to introduce this exciting collaboration. Their brand ethos—crafting honest, practical clothing rooted in simplicity, fit, and a passion for detail—immediately resonated with our own values at John Lewis. We knew our customers would value LABRUM’s commitment to celebrating the rich, untold stories of West Africa through design. It was a privilege to collaborate closely with Foday and his team, we are incredibly proud of the result.”
The collection is priced between £15 for a pair of socks and £369 for a leather jacket and will be available to buy in five John Lewis stores and on johnlewis.com
