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Home Retail News Products

KLAR, game changing nicotine pouch, launches in the UK with advanced bioceramic technology

by Fiona Briggs
January 12, 2025
in Products
Reading Time: 2 mins read

KLAR,KLAR, a cutting-edge brand specialising in advanced nicotine solutions, is launching in the UK, offering a range of next-generation nicotine pouches that use advanced bioceramic technology – a world first.

The nicotine pouches, developed by the Swedish bioceramic laboratory Emplicure, offer people a more effective, and efficient, nicotine format. The nicotine pouches deliver a more impactful nicotine ‘kick’ with less nicotine consumption overall, all powered by the patented Seratek™ bioceramic technology which uses a calcium-compound granulate as the core ingredient.

Launching on January 7th, KLAR will be available to purchase in selected Sainsbury’s stores nationwide, which will see one of the UK’s largest supermarkets becoming the primary retailer for the brand. The product will also be available in various Moto outlets.

In addition, KLAR will also be available to purchase in the UK through its global ecommerce partner Haypp.com, and through its exclusive UK distributor AquaVape, which includes leading vaping and nicotine platforms such as Vapeshop.com, AquaVape.com, Ecigwizard.com, and Vapemate.co.uk.

KLAR’s pouches, which are smaller than conventional nicotine pouches on the market, are discreet and convenient for life on the go with sophisticated adult flavours that fit seamlessly into consumers’ busy lives without getting in the way.

The KLAR range features the fresh and natural flavours of mint and citrus, available in a range of strengths – Regular (3mg), Strong (6mg) and Extra Strong (9mg). The range is designed for all adult nicotine users – from those seeking a gentle nicotine sensation to those looking for a more impactful kick.

Commenting on the announcement, Tomas Hammargren, chief risk reduction officer at KLAR, said: “The launch of KLAR in the UK today brings a totally new way of experiencing nicotine to users. Thanks to our cutting-edge, bioceramic technology, people can achieve the calm, clarity and focus that they look to through using nicotine, but in a way that’s more efficient, impactful and controlled.”

KLAR’s mission is to drive smoking cessation through innovative nicotine consumption by leveraging cutting-edge bioceramic technology. Crafted with natural, earth-sourced materials, it is the only nicotine product based on bioceramics -a calcium compound – rather than cellulose or fibres. By pushing the boundaries of nicotine delivery, KLAR aims to lead the charge in transforming the industry, offering consumers a better alternative that enhances their lifestyle without compromising satisfaction.

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