London based challenger brand, Phizz (www.phizz.co), last week celebrated Hydration Week with a Soho, London pop-up delving into what healthy hydration means, and why it matters, at the Phizz Hydration Station. Phizz hosted an immersive pop-up with free hydration tests, expert-led educational displays, refreshing Phizz samples and expert tips to improve daily hydration. They also hosted private panel talks (to over 50 press and influencers) with industry experts on building healthy habits for wellbeing, performance, mental clarity, and glowing skin, plus free run clubs (125 runners joined) and yoga sessions (16 participants) where hydration was key.
Some stats from the weekend’s pop up:
- 75,000 Phizz tablets given out
- 1,352 glasses of Phizz drank
- Paid Media (Phizz went live with a National and London specific social campaign) delivering a 3.2m Reach
- Digital Van toured the streets of London delivering 200k Reach – positioned at Regent Street, Oxford Street, Piccadilly Circus and Westminster Palace
- 51 attendees of exclusive press panel
- 125 joined the Phizz Run Club, led by ultrarunner Jonty Brown
- 16 joined the Phizz Yoga Club, led by Emily Mouu
- Organic Reach: social campaign & shared by Content Creators & Influencers: 527k Reach
Phizz (www.phizz.co), conducted a survey of 2,000 people and found that 55% of Brits don’t drink enough water (less than 2L) and 37% of respondents said there are days when they don’t drink water at all; despite 98% recognising hydration is crucial for wellbeing, nearly half (47%) still believe they get all the electrolytes they need from water alone.
THE PHIZZ HYDRATION STATION: 3 BATEMAN STREET, LONDON, W1D 4AG
THE HYDRATION STATION SCHEDULE
The Phizz Hydration Station opened to the public from Friday 14th to Sunday 17th March, bringing free hydration testing, educational displays, and interactive hydration experiences to Soho. No ticket needed, just drop in to test your hydration levels, explore the science behind better hydration, and pick up exclusive goodies.
FRIDAY 14TH MARCH 11AM—6PM,
SATURDAY 15TH MARCH 12—4PM,
SUNDAY 16TH MARCH 2—4PM
EVENTS
SATURDAY 15TH MARCH 9—11AM RUN + HYDRATE
Phizz and Runlimited for a relaxed 5km social ran through Soho, led by ultrarunner Jonty Brown. After cruising through the city, we refueled with coffee, pastries, and Phizz, attendees grabbed an exclusive goodie bag packed with merch and top-tier hydration essentials.
SUNDAY 16TH MARCH 10—11:30AM YOGA + HYDRATE
Phizz and Emily Mouu hosted an all-levels yoga flow designed to help reset, recharge, and shake off the Sunday sleepiness. After class, we enjoyed coffee, pastries, and insights on how better hydration fuels movement, plus attendees grabbed an exclusive goodie bag filled with Phizz merch and top brand collabs.
ABOUT PHIZZ
Phizz, the UK’s #1 sold hydration enhancer, is leading the charge in proactive hydration. Phizz is not only the UK’s best-selling electrolyte tablet, but also the #1 contributor to electrolyte category growth, driving the UK’s 160% year-on-year market expansion. Phizz’s Daily 3-in-1 range is available in Orange, Apple & Blackcurrant, Mixed Berry, Mango and Lemon in tubes of 20 tablets (£7.99).
WHY PHIZZ? THE SCIENCE BEHIND 3X FASTER HYDRATION
We all know hydration is essential, but water alone isn’t enough. That’s where Phizz comes in.
Backed by the same science used by the World Health Organization (WHO) for rapid rehydration, Phizz’s formula hydrates three times faster than water alone. It does this by activating the sodium-glucose co-transporter, a natural mechanism in the body that pulls in more water molecules faster when sodium and glucose are present together.
While some hydration brands remove sugar entirely, Phizz uses a precise amount of low-calorie quality glucose to unlock this process—because better hydration starts with better science.
ELECTROLYTES: A DAILY ESSENTIAL, NOT JUST FOR ATHLETES
Electrolytes aren’t just about replacing sweat loss—they’re essential for daily wellbeing, helping:
- Boost mental clarity and reduce brain fog
- Support natural energy levels
- Aid muscle recovery and prevent fatigue
- Maintain skin, hair, and immune health
“Electrolytes are unsung heroes of daily health,” says Dr Paul Anastasiades, PhD Neuroscientist, Co-Founder, and Head of Product Development at Phizz. “When your body is properly hydrated with sufficient electrolyte levels, you think clearer, feel more awake, and perform at your best, whether in the gym, at work, or traveling.”
THE UK’S HYDRATION HABITS: WHY BRITS AREN’T HYDRATING SUFFICIENTLY
Phizz surveyed 2,000 UK consumers in February 2025 via Attest, revealing:
💧 74% don’t drink enough water
💧 37% admit there are days they drink no water at all
💧 73% experience dehydration symptoms like headaches, fatigue, and brain fog
💧 47% mistakenly believe they get all their electrolytes from water alone
While 98% of people understand hydration is crucial, these figures highlight a major gap in hydration awareness—and Phizz is on a mission to change that.
PHIZZ MULTIVITAMIN BOOST: HYDRATION + DAILY WELLNESS IN ONE
Unlike other electrolyte tablets, Phizz isn’t just a hydration enhancer, it’s also a comprehensive multivitamin. Each tablet contains:
- 18 high-dose vitamins & minerals, including Vitamin C, B12, and Zinc
- 7 essential electrolytes (sodium, potassium, chloride, magnesium, zinc, copper, and manganese)
- 3x more Vitamin C than an orange for immune support
- More potassium than a banana for muscle recovery
- More zinc than three cups of spinach for skin, hair, and cell health
With enhanced hydration and comprehensive micronutrients combined in one, Phizz makes daily wellbeing simple.
TRUSTED BY ELITE SPORT, BUILT FOR EVERYDAY PERFORMANCE
Phizz isn’t just for athletes, it’s formulated for everyone’s daily hydration needs. But when it comes to hydration science, the highest-performing bodies in the world put Phizz to the test.
That’s why Premier League football clubs, professional rugby teams, and Olympic athletes trust Phizz as part of their hydration strategy; Phizz has supplied over 50 professional sports teams across rugby, football and cricket including Manchester United, Arsenal, Liverpool, and Saracens. Notable fans also include Olympic Champion Peter Reed OBE. Every batch is independently tested by Informed Sport, ensuring Phizz meets the highest safety and quality standards required by professional athletes.
“Phizz gives players a head start on the competition with the vitamins and electrolytes they need to perform at their peak,” says Damian Roden, High-Performance Consultant and former Premier League Head of Performance.
Beyond professional sport, Phizz has also been embraced by 100+ run clubs, gyms, and wellness communities, helping people stay ahead in work, life, and movement.
THE SUSTAINABLE CHOICE: PLASTIC POSITIVE HYDRATION
Phizz isn’t just better for hydration, it’s better for the planet. Unlike single-use bottled drinks, Phizz is packaged in a fully recyclable tube, with one tube replacing up to 20 plastic bottles.
Phizz is also the only plastic-positive effervescent brand, meaning for every tube sold, 1.5x its weight in plastic is removed from the environment. To date, Phizz has prevented 92,515kg of plastic waste, the equivalent of 3.4M plastic bottles, 77 Mount Everests, or 575,000 flamingos stacked on top of each other.
WHERE TO BUY
The core Phizz range is available at Tesco, Amazon, Boots, Sainsbury’s, Waitrose, Asda, Morrisons, Ocado, WHSmith, or directly via www.phizz.co.
