Mint Velvet marks London Fashion Week with a series of brand activations across the capital, celebrating its signature Relaxed Glamour and spotlighting the Spring Leather and Suede jacket collection through community-driven experiences.
Suede & Leather in the city
Mint Velvet launched its Suede & Leather campaign across key London Underground stations, bringing the collection directly to commuters throughout the city. The campaign hero – a standout butter yellow pilot bomber jacket – reflects the collection’s modern energy and elevated approach to everyday dressing. Extending the campaign beyond traditional media placements, Mint Velvet has also introduced a fully wrapped branded London cab, currently travelling throughout the capital during one of fashion’s most influential weeks.
Industry event: founder & Lucy Williams-hosted editor dinner
As part of its London Fashion Week programme, Mint Velvet Founder Liz Houghton co-hosted an intimate dinner alongside influencer and tastemaker Lucy Williams at The Hart, Marylebone. The event brought together key editors and industry voices for an exclusive evening celebrating the Leather and Suede jacket collection, centred around craftsmanship, design and the brand’s continued focus on elevated wardrobe investment pieces.
Mint Velvet Coffee Club: Community-Led Experience
Further strengthening its connection with its London audience, Mint Velvet hosted a Mint Velvet Coffee Club takeover at Nagare Coffee Shop, located just behind Carnaby Street, from Thursday 18th February to Friday 19th February. The takeover introduces the Spring and Leather & Suede collection and an immersive brand environment that connects directly with the Mint Velvet community.
A Jacket For Every Story is a line of premium suede and leather pieces designed to be worn season after season. Each design is a modern classic – versatile, wearable, and effortlessly chic – the ultimate go-to wardrobe pieces that instantly refine any outfit.
Luxurious suedes and buttery-soft leather take centre stage, complemented by a refined colour palette that feels both modern and timeless. Crafted as transitional wardrobe heroes, the collection blends polished tailoring with relaxed silhouettes, combining premium design with enduring quality. Each piece strikes the balance between trend-led style and classic sensibility, ensuring your jacket is never just seasonal – it’s forever.
Designed to be mixed, matched, and layered, these jackets are the cornerstone of a versatile capsule wardrobe, allowing you to build effortless outfits with ease. From weekday to weekend, these jackets move seamlessly through every part of your life: they’re jackets that you’ll reach for again and again.
Standout pieces from the collection include:
● Yellow Leather Cropped Pilot Jacket (£325) – a modern silhouette crafted with trending buttery-yellow leather. This statement piece is set to become the season’s viral must-have and sell-out jacket
● Black Leather Puff Sleeve Jacket (£325) – featuring a high neckline and puff shoulders, this jacket is sleek, bold, and effortlessly edgy. Perfect for elevating any evening outfit.
● Natural, Khaki, and Tan Suede Trench Coat (£450) – a timeless structure, reimagined in luxurious suede for spring and beyond.
