Which? is pleased to share the shortlist for its prestigious annual Which? Awards. Established by the UK’s consumer champion, the Which? Awards recognise brands that are championing consumers by consistently producing the best products and services, while maintaining the highest customer service standards.
The Which? Awards are completely independent. Brands cannot nominate themselves or influence award outcomes. Shortlists are decided by a rigorous set of criteria including brand performance in Which? testing and surveys, reliability, analysis of provider data and results from investigations.
This year’s awards include Retailer of the Year. Retailers are shortlisted for consistently scoring highly for delivering outstanding customer service, range and quality of products as well as value for money. Performance was judged between 1st March 2024 to 28th Feb 2025.
Retailer of the Year Shortlist:
AO
Shoppers love AO’s range of products, which they find high in quality and easily available whilst offering good value for money. It also can boast of excellent return policies and an exceptional delivery service.
Euronics
With a network of independent electrical specialists under its umbrella, Euronics is a first stop for many customers who trust its name and love its after sales service and returns policy.
John Lewis
John Lewis offers a wide range of products at great value for money with first class customer service.
Richer Sounds
Richer Sounds is a standout retailer for audio and visual with an outstandingly high Customer Score. It can also be proud of top-notch return policies.
The Nursery Store
The Nursery Store offers a great choice of quality items with excellent value for money and returns policies. A good choice for baby and child products.
The awards will take place on the 21st May. The winners in each category are decided by an expert panel of judges. Winners will receive a trophy and are entitled to use a Which? Awards winner endorsement logo across all marketing for a year.
