Lucy Hitchcock, founder of cult wine accessories brand Partner in Wine, has never been a fan of traditional cool boxes or picnic bags. “They’re either bulky and uncomfortable to carry, or made of cringe-worthy materials you’d never want near your outfit,” she says. “And worst of all – they’re useless outside of a picnic.”
Determined to change that, Lucy set out to create the ultimate cool bag – one that didn’t just work for picnics, but for every part of modern life. After starting the development process in 2021, it’s been a bumpy ride of manufacturing mishaps, costly samples that didn’t make the cut, and design tweaks that exposed practical flaws. But after years of persistence, The Cool Cool Bag is finally here – and it’s everything a stylish, functional, on-the-go bag should be.
Designed to be the cool girl bag for every occasion, The Cool Cool Bag blends fashion with function. Whether you’re heading to the supermarket, out for a picnic, or need a chic buggy bag, it’s got you covered. With a wipe-clean exterior and interior, smart interior compartments to separate food and drinks (or your wet swimming stuff from your wine), a zip pocket for your essentials, and even external loops for your Everything Blanket, towel, or yoga mat – she’s got it all. Of course, there’s also a designated side pocket for your Partner in Wine bottle.
