Lloyds Banking Group and Cardlytics are upgrading the customer cashback rewards programme available within the Lloyds, Halifax and Bank of Scotland mobile apps.
Lloyds Banking Group customers have been benefiting from personalised cashback rewards on their spending for over a decade, as a result of the partnership.
A recent refresh of the Lloyds, Halifax and Bank of Scotland mobile apps means customers will now have an improved cashback rewards dedicated area within the app, supported by Cardlytics, including an upgraded user interface, improved functionality and a broader range of offers.
Lloyds Banking Group customers can get cashback rewards when they spend with Sky, Morrisons, Deliveroo, Beefeater, Burger King, LNER, IHG® Hotels & Resorts, Merlin Entertainments and Uber amongst others, and the brands are able to easily share tailored, personalised promotions to drive customer growth and loyalty.
With over 22 million digitally active customers, Lloyds Banking Group are committed to giving customers innovative digital banking experiences, to help them manage and maximise their money. Last year, Lloyds customers earned £20m in cashback rewards, up around 40% year-on-year, demonstrating the continued growth in customer engagement with reward offers.
Lucy Whittemore, SVP UK advertising at Cardlytics, said: “We are proud to work alongside Lloyds Banking Group to enhance its cashback programme, creating a more rewarding experience for customers. For brands, this means accessing over 22 million digitally active customers every day as they manage their money – targeting them with personalised, relevant cashback rewards offers.”
Tamara van den Ban, propositions director at Lloyds Banking Group, added: “Giving our customers personalised offers and rewards with high profile brands is one of the important ways we can engage with our customers and support our growth strategy. The sleek new interface, which we’ve worked on with Cardlytics, makes it easier for our customers to navigate and use, alongside giving them even more opportunities to earn rewards on their spending.”
Hannah Rodwell, senior digital marketing manager at TUI, said: “Partnering with Lloyds and Cardlytics has enabled us to tap into a highly engaged customer base, driving incremental revenue from new travelers at a time when consumers are more selective about where they spend. By leveraging personalised, data-driven offers, we’ve been able to connect with more holidaymakers at key moments, helping them to find their perfect getaway this year.”
Corina Nita, marketing manager – digital performance & local activity at Morrisons, said: “The partnership with Lloyds and Cardlytics has really helped us continue to drive incremental sales. Through the power of personalised offers fuelled by deep insights, we’ve been able to reach and engage more customers, converting more sales in the process.”
Peter Tolkein, senior commercial business partner – marketing & insight, at Burger King said: “This collaboration has been highly effective in increasing share of wallet during a time of high living costs and tight discretionary spending. Through the power of personalised offers, based on deep insights, we’ve been able to reach and engage more customers, converting more sales in the process.”
This comes as Cardlytics has been shortlisted for five awards at the UK’s Performance Marketing Awards, an awards ceremony honouring exceptional achievements in performance-based marketing. The nominations include Best Performance Marketing Agency and Partnership of the Year, with the latter recognising its successful partnership with Waitrose.
