Taylor Swift sold out stadiums and lifted cities last summer. Now Oasis are tuning up for their return – and new research from Novuna Personal Finance suggests Britain’s economy might just be ready to roll with it, with fans expected to spend over £940m in total during the Oasis Live ’25 reunion tour.
Oasis’ long-awaited comeback will see the band play 17 shows across London, Manchester, Cardiff, and Edinburgh between July and September, drawing almost 1.4m fans who are set to fork out £682.80 in total to attend a show – covering everything from tickets and travel to food, drink, shopping and overnight stays.
Novuna’s research projects combined fan expenditure is to come in at £940.3m across all 17 dates of the tour, a similar level to the nearly £1bn (£997m) spent on Taylor Swift’s UK leg of the Eras Tour in 2024.
However, the net economic impact of the Oasis tour is estimated at £274.4m across the four host cities – more than double the reported £122m figure from The Sports Consultancy for Swift’s 15 UK shows last summer*. With local businesses set to be the biggest winners, with 57.9% of all spending (£544.9m) staying in host cities, fuelling a major injection into regional economies.
Spending by category: How the money flows
Fans are expected to spend:
- £219m on food and drink – topping all categories at £159 per person
- £217m on tickets – averaging £157.50 per fan below the £206 reported for Taylor Swift’s Eras Tour.
- £188m on shopping and attractions – with strong footfall expected in local high streets and cultural hotspots
- £166m on travel – including public transport, fuel and taxis
Each show is forecast to generate over £55m in attendee spending, peaking at £60.9m per concert in London, where 630,000 fans are expected to attend seven dates at Wembley.
Figure 1: Average spending per Oasis fan. The overall average was calculated as a weighted mean across the three attendee types: local residents, domestic day visitors, and domestic overnight visitors is used to provide a more accurate representation of spend.
From Wembley to Heaton Park, how Oasis is boosting local economies
In London alone, 630,000 fans attending seven shows at Wembley are expected to spend more than £426.3m during the tour, with each of the capital’s shows expected to generate total expenditure of £60.9m. The London shows are expected to deliver net economic impacts of £109.3m directly into the capital’s economy.
The Gallagher brothers’ homecoming shows at Heaton Park in Manchester are set to generate total expenditure of £277m from five dates, accounting for a third (34.9%) of total UK tour spending. This is expected to generate £95.7m in net economic impacts directly for the city. In Cardiff and Edinburgh, the net economic impact equates to £26.8m and £42.6m respectively.
Figure 2: Total fan expenditure associated with the Oasis reunion tour, by concert city (£m, 2025)
Overnight fans drive deeper economic value
While day-trippers will account for the largest share of total spending (£376m), overnight visitors are the biggest spenders on a per-person basis – averaging £806.50 per attendee, nearly 20% more than the average. Many are extending their stays beyond the concerts, contributing to wider tourism and leisure activity, with an average of 2.19 nights spent in host cities. This rises to 2.48 nights in Manchester and 3.20 nights in Edinburgh.
Fans attending their local city spend less (£590.30), but their presence still supports neighbourhood businesses and public transport systems.
Theresa Lindsay, chief marketing officer Novuna Personal Finance, said: “The Oasis reunion is more than a once-in-a-generation music event – it’s a serious economic opportunity. With nearly 60% of spending staying in local communities, this tour is set to deliver a powerful and lasting boost to high streets, hospitality, and tourism across the UK.”
“While fans may spend slightly less per head than Swifties, Oasis’s impact could be greater – because so much of that spend supports regional economies, not just the entertainment industry. It’s a home-grown success story with national economic reach.”
