Innovative West Midlands nutrition company, Nourished, has launched five products created in a new national partnership with Holland & Barrett.
The range of skin and hair health nutrition gummies are now available in Holland & Barrett’s new Beauty Bays in six of its stores, as well as online. The gummies will be rolled out to stores nationwide, this August.
Each product in the range contains essential ingredients for everything from hydration to reducing blemishes and the signs of ageing.
As the concept of “beauty from within” becomes increasingly popular, supplement products are thriving as consumers shift from treatments applied directly to the skin to science-backed nutritional solutions that enhance hair, skin, and nail health from the inside out.
Innovations in functional nutrition are helping redefine what wellness looks like on the high street. With a 34% surge in healthy food sales (Holland & Barrett) and a 14.2% year-on-year rise in health and beauty spending in Q1 2025 (KPMG) it’s clear that consumers are prioritising affordable, wellness-driven choices that deliver real results.
In response, Holland & Barrett has expanded its product range and strategic partnerships to meet the growing demand for personalised, science-backed solutions. As part of this shift toward the $2 trillion global wellness market (McKinsey), the retailer has seen a 10% uplift in sales, fuelled in part by the rise of “beauty from within”.
Nourished worked closely with Holland & Barrett and its huge customer data sets and experience to identify potential gaps in the nutrition market. The gummies were then developed and produced using Nourished’s own patented technology. These feature within Holland & Barrett’s Beauty Bays, a new store element which is central to a £90 million new look for the company.
The Nourished range includes Skin+ Clear, which promotes a clearer complexion and is particularly useful for adults with breakout-prone skin. Hair+ Boost improves strength and resilience. Skin+ Protect provides environmental protection and firmness, while Skin+ Glow increases radiance and elasticity. Skin+ Hydrate improves moisture levels and smoothness.
All five products in the new, exclusive to Holland & Barrett range, are vegan, sugar-free and also delicious, with flavours such as blood orange & summer berries available. They feature premium-looking, cylinder packaging and are priced at £19.99.
“It’s been incredibly rewarding to develop this range in collaboration with Holland & Barrett’s expert team,” says Melissa Snover, CEO and founder of Nourished. “By combining Nourished’s innovation and agility with the expertise and leadership of one of the UK’s most recognised wellness retailers, we’ve been able to bring truly cutting-edge personalised solutions to even more consumers.”
The new Nourished range is available now online and within the Beauty Bays in the following six Holland & Barrett stores: Birmingham Bullring, Walthamstow, Angel Islington, Balham, Liverpool One and Dalston Cross.
