Bloom Nutrition, one of the fastest-growing wellness brands in the United States, announces its official debut in the United Kingdom through an exclusive retail partnership with Holland & Barrett, the UK’s leading health and wellness retailer.
Beginning this month, Bloom will introduce its core nutritional products: Greens & Superfoods, Creatine, and Pre-Workout – as well as a brand-new Clear Protein innovation – to more than 700 Holland & Barrett stores nationwide and online, marking the brand’s most significant international expansion to-date.
This entry into the U.K. signals a major step in Bloom’s mission to reimagine wellness with great-tasting, effective, and approachable products that meet the demands of a new generation of health-minded consumers on a global scale.
“Bringing Bloom to our first U.K. retailer feels incredibly special to me,” said Mari Llewellyn, Co-Founder of Bloom Nutrition. “I grew up here, and this launch truly feels like bringing my passion and purpose back home. Partnering with Holland & Barrett means I get to share the products that changed my life, with the place that shaped me. I can’t wait for people across the U.K. to experience what Bloom is all about.”
Bloom emerged from Llewellyn’s personal health transformation and a mission to make wellness more accessible. During her own journey, she noticed an empty space: most supplements lacked both taste and approachability. So she built what she couldn’t find. In 2019, alongside her husband Greg LaVecchia, she launched Bloom Nutrition, a brand designed to make the category fun, functional, and easy to incorporate into daily routines.
Since going viral in 2021, Bloom has become a dominant force in the global wellness conversation. Powered by momentum across retail, digital, and its highly engaged community, the brand has generated billions of views across social platforms and built a devoted following drawn to its craveable flavours and refreshing way to boost daily health. Today, Bloom’s essentials are a go-to for people seeking enjoyable daily wellness.
For the brand’s U.K. retail lineup, Bloom will debut its most in-demand products alongside Clear Protein, launching globally for the first time:
NEW Bloom Clear Protein: A light and refreshing 20g protein blend with 15g of whey isolate and 5g of collagen peptides to support muscles and help hit daily protein goals. Available in Peach Mango and Strawberry Watermelon.
Bloom Greens & Superfoods: The internet-famous greens powder – now the #1 best-selling greens powder in the U.S. – includes over 20 fruits, vegetables and greens, fibre, plus calcium to support digestion. Available in Strawberry Kiwi, Berry, Mango, and Original.
Bloom Pre-Workout: Helps fuel workouts with 150mg of natural caffeine from green coffee beans, beta-alanine, vitamins, and more. Available in Raspberry Lemonade and Strawberry Mango.
Bloom Creatine: A premium creatine monohydrate formulated to support power and performance. Available Unflavoured and in Raspberry Lemon.
Craig Matley, Senior Category Manager – Active Nutrition at Holland & Barrett, said, “We’re thrilled to bring Bloom Nutrition to the UK exclusively at Holland & Barrett. As the nation’s leading health and wellness retailer, we’re always looking to introduce our customers to innovative brands that make healthy living more enjoyable and accessible. Bloom has taken the US by storm with their flavour-first approach to nutrition, and we’re excited to bring that same energy and excitement across the pond.”
For wellness-minded consumers with full, fast-paced lives, Bloom’s lineup at Holland & Barrett offers holistic support throughout the day. Pre-Workout powers morning fitness routines, Creatine boosts performance, Greens aid digestion, and Clear Protein helps meet daily protein needs. The range works seamlessly together to keep consumers feeling balanced and energised on the go.
Visit https://www.hollandandbarrett.
