The Shirt Company, the independent London-based label known for redefining the white shirt with a fresh, feminine perspective, is proud to unveil its new Curve Range, a thoughtfully expanded edit of its best-selling shirts and blouses, which will now be available from a UK 6 up to UK 28.
In response to growing demand for more inclusive sizing, this launch marks an exciting step forward for the brand’s commitment to dressing every woman, regardless of size. Timeless, expertly tailored, and true to The Shirt Company’s signature aesthetic, the new range has been carefully designed to ensure a flattering, elevated fit across the size spectrum.
Unlike many extended size offerings, The Shirt Company has gone beyond simple grading. Each piece has been tailored with intention, fitted on a range of real bodies to refine proportions, adjust lengths, and enhance support where needed. From precise dart placements to considered hem lengths and button spacing, every detail has been re-engineered to offer a silhouette that empowers women of all shapes.
Founder and Creative Director Donna Middleton says: “We have always believed that great tailoring should be accessible to every woman. This new size-inclusive range is the result of months of refinement and dedication to getting the fit right, not just scaled up. By working with a variety of fit models, we have created pieces that flatter without restricting and move with you, not against you. It’s a proud evolution for our brand.”
Key Styles Include:
● Isabella White Tiered Ruffle Cotton Shirt (£130) – A crisp cotton showstopper with
cascading ruffles and a gently flared fit for added movement.
● Abigail White Wrap Cotton Poplin Blouse (£95) – A universally flattering wrap
silhouette with adjustable waist ties for a customisable shape.
● Antoinette Pleated Tuxedo Shirt (£120) – Evening elegance redefined, with vertical
pleats that elongate the silhouette.
● Madelena White Tailored V-Neck Cotton Shirt (£100) – Subtle shaping through the
waist, designed to skim rather than cling.
● Colleen White Semi-Fit Basic Cotton Shirt (£95) – The everyday essential, cut with
soft shaping and ample coverage at the hip.
● Victoria Ivory & Black Ruffled Evening Blouses (£100) – Sophisticated, occasion-ready
blouses with signature neckline drama.
● Willow White & Navy Ruffle Collar Shirts (£120) – Feminine without fuss, with a
structured ruffle detail and flattering shoulder design.
Crafted in Europe using premium cotton and poplin, each piece embodies The Shirt Company’s signature balance of structure and softness. The result is a size-inclusive collection of wardrobe staples that deliver comfort, confidence, and timeless sophistication tailored to celebrate every woman.
The Curve Range will be available to shop online from 12th June 2025. Prices range from £95 to £130. Visit: www.theshirtcompany.com.
