Sainsbury’s has announced the launch of Occasions by Sainsbury’s, which offers bespoke products to suit any occasion, available to conveniently order for delivery or collection alongside your regular shop.
The fully integrated service takes the hassle out of hosting with a variety of delicious dishes and flavours to choose from. Occasions by Sainsbury’s was inspired by customer feedback that time, expense and effort are the biggest barriers to entertaining and replaces the previous ‘Food to Order’ microsite.
The integration of Occasions by Sainsbury’s as part of Sainsbury’s.co.uk offers a ‘one stop shop’, with a year-round range of ready-to-serve sandwich platters to pizzas, sides to sushi and desserts to Dine-In meals fit for a dinner party, such as pies and curries. As these made-to-order products can now be ordered alongside customers regular online shop, it means they can also add the drinks, party plates, crisps and even kitchen roll and washing-up liquid to the same order too, so the whole party is covered!
Products especially for summer, such as the Taste the Difference King Prawn Platter or the melt in the mouth Pina Colada Cheesecake – ideal for balmy days spent with friends in the garden. These products will sit alongside permanent year-round products in the Occasions by Sainsbury’s range, such as children’s birthday cakes and larger cakes for big celebrations, tea-time delights and a host of nibbles and sides. Whether they’re celebrating a baby shower, work do or big birthday, or simply having a family get-together, Occasions by Sainsbury’s enables customers to be ‘hosts with the most
In addition to the Occasions by Sainsbury’s range, Sainsbury’s is launching an online-exclusive Butcher service offering specialist and premium cuts, freshly prepared by expert butchers for customers to order in advance, such as the Taste the Difference Lamb Guard of Honour and Large Beef Chateaubriand. Alongside this, Sainsbury’s has announced a partnership with Sound Seafood to offer customers wild-caught fish and seafood, sourced from British coastal communities delivered directly to their door. Sound Seafood is a family-run fishing company nestled on the picturesque shores of Plymouth, Devon with a fleet of expertly trained crew that has been fishing for five generations.
Rhian Bartlett, chief commercial officer at Sainsbury’s, commented: “At Sainsbury’s, our ambition is to be customers’ first choice for food. We know that our customers lead busy lives, with many citing a lack of time as a barrier to hosting and we’re here to make the precious time spent together as easy as possible when it comes to entertaining. Taking inspiration from this insight, we’ve launched the new Occasions by Sainsbury’s range, to offer delicious, quality, convenient options to our customers for any occasion. Our new butcher and specialist fish services perfectly complement this, offering bespoke, made-to-order food that can be ordered directly from our online grocery site, creating a new level of convenience for our customers with everything in one place. We will continuously add to the Occasions by Sainsbury’s range in line with seasonal celebrations and everyday occasions that call for something extra special.”
Products from the range are available to order from Sainsburys.co.uk with as little as a four-day lead time. With over 200 made-to-order products set to land in the Occasions by Sainsbury’s range by the end of the year – over half of which are brand new – it really does offer something for everyone.
For more information, customers can visit: Occasions by Sainsbury’s
