Snapchat and drinks brand Oasis have unveiled an AR-powered ‘Venting Machine’ to help de-stress and refresh workers visiting Birmingham’s Bullring and London Kings Cross station on 9th and 10th July and 16th and 17th July respectively.Built by Snapchat’s AR Studio, this playful take on the traditional vending machine uses Snapchat’s AR mirror technology to transform pent up frustrations into a tasty Oasis drink or exclusive prize in return for a scream, helping let off some steam and bringing a splash of joy to people’s day.
The Oasis Venting Machine is the first of its kind to use decibel detection in an AR mirror. It listens to how loud you scream and unlocks one of three custom Snapchat Lenses – each reacting in real-time to your scream level. Users can then scan a QR code on screen to download a video recording of their scream experience to take home and share. For some added fun, Troy Hawke will be on hand to turn the day’s grind into something to chuckle about, encouraging passers-by to get involved on the 9th July in Birmingham and the 16th July in London.
This partnership builds on Snapchat’s previous successful AR vending machine experiences, showcasing the rapid advancements in digital technology and its capacity to engage consumers. Snapchat data shows that 81% of users agree AR can be a fun way to learn about new products, with Snapchatters being 1.6x more likely to use the technology to invite others to shop with them than their peers. This exciting new campaign enhances user engagement to create a strong impression on consumers and tap into their love of sharing AR moments.
Resh Sidhu, Arcadia global director at Snap Inc., said: “Snap AR is redefining what brand experiences can look like – bold, playful, and rooted in real innovation. With the Oasis Venting Machine, we’ve turned a moment of stress into a moment of joy, powered by our latest tech. This isn’t just a vending machine, it’s a glimpse into the future of how brands can connect with people in the real world creating delightfully shareable moments that live far beyond the scream.”
Danny Hall, Senior Brand Manager at Oasis, said “The venting machine offers people the chance to get refreshed in more ways than one; with a delicious cold sample of Oasis to enjoy over lunch, and, thanks to Snapchat, an entertaining and interactive scream experience to help lighten their load and relieve the day’s stresses.”
