M&S has welcomed contemporary womenswear brand, KITRI, to its ‘Brands at M&S’ online platform with a curated selection of hero KITRI designs as the retailer continues to drive style perceptions and broaden appeal.
A handpicked edit from KITRI’s AW25 collection will be available to shop at M&S.com. The range celebrates KITRI’s signature balance of playfulness and sophistication, including standout partywear for the upcoming season, statement outerwear in dark chocolate vinyl and luxurious faux fur, a 1920’s inspired gold lurex fringed dress, and the brand’s most recognisable silhouettes.
As the fashion retail landscape continues to evolve, KITRI has refined its wholesale strategy, choosing to collaborate with a select group of partners to support sustainable growth and elevate the brand to the next level.
Speaking about this exciting new chapter for the brand, founder, Haeni Kim, said: “As part of our wider business strategy, we’ve chosen to partner with a small number of select retailers who can help us grow and reach new audiences. M&S is an iconic British retailer with a loyal customer base and is on an exciting journey with its fashion business. We’ve been impressed by the direction they’ve taken over recent years and feel they are the perfect partner to re-launch our wholesale journey with. We’re excited to bring KITRI’s modern, playful aesthetic to M&S shoppers looking for standout pieces they won’t find anywhere else.”
As M&S continues to reshape for growth, the retailer has focused on continuing to drive style perceptions while extending its lead in quality and value. Womenswear is a top performing category within ‘Brands at M&S’, making up nearly half (49%) of sales in the last 12 months with double digit growth YoY coming from growing existing brands and onboarding new partners.
The ‘Brands at M&S’ online platform has now grown to over 100 third-party brands. The carefully curated approach is driving new customers – welcoming over 1 million to the platform in the last year – with three in four brands customers also choosing to shop the core womenswear offer at M&S.
