Britain’s toy shop, The Entertainer, has revealed a new online advent calendar in collaboration with Universal Products & Experiences (UP&E) – offering shoppers the chance to unlock festive surprises from their favourite brands during the countdown to Christmas.
From Thursday 4th to Monday 15th December 2025, all online shoppers at The Entertainer can open the door to exclusive discounts, gifts with purchase and prizes draws when they visit the 12 Surprises of Christmas advent calendar and discover what’s behind each door each morning, while stocks last*.
Among the 12 days of surprises, there will be four limited-time discount codes that can be unlocked by Christmas shoppers on the hunt for festive bargains – including 25% off selected Gabby’s Dollhouse toys*.
Visitors will have the opportunity to win a range of prize bundles with the grand prize – a magical weekend in France – revealed behind the final door on Monday 15th December. The prize draw will close on 31st December 2025, with the winner announced shortly after.
With a host of exciting prizes up for grabs, players can take part each day to be in with the chance of winning toy bundles from best-loved brands including Universal Pictures’ Wicked, Universal Pictures’ live-action retelling of DreamWorks Animation’s How to Train Your Dragon, Universal Pictures’ and Amblin Entertainment’s Jurassic World and DreamWorks Animation’s Gabby’s Dollhouse. Plus, selected doors will reveal discounts on selected Jurassic World and How to Train Your Dragon toys, while others will offer free gifts with home delivery purchases over £40.
Heather Robbins, chief commercial officer at The Entertainer, said: “Following an impressive year of new family blockbusters, including the release of DreamWorks Animation’s Gabby’s Dollhouse: The Movie and How to Train Your Dragon, alongside the much-anticipated Wicked:
For Good from Universal Pictures, we’re thrilled to be partnering with UP&E to launch our 12 Surprises of Christmas online advent calendar.
“With an incredible selection of prizes on offer, we’re excited to be bringing even more value to our shoppers ahead of the all-important festive period and hope that customers will enjoy taking part counting down to Christmas with us in a brand-new way.”
To find out more information on The Entertainer’s 12 Surprises of Christmas, and discover exciting discounts, prizes and more, visit https://www.thetoyshop.com/12-
