Contemporary womenswear brand WYSE London announces the opening of a brand-new pop-up store in Edinburgh, Scotland, on Saturday 13th of December.
The 550sq ft space, which will be opened until May 2026, houses the latest styles from WYSE’s Autumn / Winter collection including bestsellers the Liana Chunky Funnel Neck Jumper, Philippa Pea Coat and festive dresses and tops.
The pop-up marks the latest in a series of new store openings for WYSE, following the successful introduction to the North of England in the city of York in September. More stores, both pop-up and permanent, are planned over 2026 both nationally and internationally.
“Edinburgh has become an increasingly significant city for us, as we’ve seen a rapidly growing community of customers shopping with us online, so opening a physical pop up feels like the natural next step. The city’s cultural heritage and vibrant population offers a setting that aligns perfectly with our brand values, while the thriving tourism scene brings an energy and international audience we’re excited to welcome. With a discerning retail landscape, the city gives us a unique opportunity to build deeper relationships with both existing and new customers. We’re delighted to be opening our doors on Frederick Street and to bring the full Wyse experience to Edinburgh,” Marielle Wyse, founder of WYSE London.
Visit the WYSE London Pop-Up Store at 34 Frederick Street, Edinburgh, EH2 2JR
