Wyse London is proud to launch its first official marketplace for buying and selling authentic, preloved pieces – Wyse London Preloved.
Championing circularity and mindful consumption, the platform has been created to increase Wyse London’s product lifespan long after its initial use. Customers will be able to shop secondhand garments confidently with the knowledge that each item listed has been authenticated with verified product history. Sellers will also receive 110% of the sale value in the form of Wyse London credit, allowing them to repurchase a new item that can live in their wardrobe guilt-free.
Marking the latest step in the brand’s mission to offer unrivalled customer connectivity, the new platform enables customers to bid for, chat and sell preloved Wyse London items directly with one another.
Powered by Continue’s latest technology, the platform gives Wyse London the ability to offer a premium and seamless resale experience to new and existing customers, building on their core and engaged community and deepening brand loyalty across each stage of a customers purchase journey.
Kara Groves, CEO of Wyse London, says: “it’s important in today’s society as a responsible retailer to encourage our customers to be more mindful and considerate when it comes to their purchasing habits. We know that our customers come to us for high-quality products that can live in their wardrobe throughout every stage of life. It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women’s wardrobes. We hope they will discover preloved pieces that will stay with them for wherever life takes them next.”
Lydia Hartley, co-founder of Continue, says: “We are delighted to partner with the wonderful team at WYSE to launch resale as the latest addition to the ‘World of Wyse’. This new service brings customers closer to the brand – and each other – by enabling them to trade, connect, and engage through a fresh lens. It’s a step forward in extending the lifecycle of WYSE pieces, building community, and doing good for the planet.”
