TRIP has recorded its strongest launch to date with Cherry Lemon, its newest flavour, which has generated more than100 million organic impressions in just one week and become the biggest drinks launch ever on TikTok Shop Europe.
Cherry Lemon marks TRIP’s first-ever global flavour launch. A modern twist on cherry pop, the flavour has gained rapid traction online, with support from global names including Joe Jonas, Alessandra Ambrosio, and Paul Wesley.
The launch lands as consumer habits continue to shift away from traditional soda. With 66% of adults actively reducing or avoiding fizzy drinks in favour of healthier alternatives, TRIP continues to lead the fast-expanding wellness beverage category. Cherry Lemon contains no added sugar, is low-calorie, and is designed for moments of everyday calm.
Each can of Cherry Lemon is made with TRIP’s signature blend of botanicals, magnesium, lion’s mane, chamomile, and lemon balm, along with crushed cherries, zesty lemon, and subtle notes of strawberry and blueberry.
“The obsession with the Cherry Lemon shows that people want a drink that tastes as good as it makes you feel,” says Olivia Ferdi, TRIP’s co-founder and CEO. “But this launch isn’t just about one flavour. Cherry Lemon is a glimpse into how we’re building differently here at TRIP – community-first and shaped by conversations that start online and spill over into real life. On a mission to help a billion people find their calm, the response has been incredible, turning virality into something meaningful and transforming everyday moments into mindful ones.”
The Cherry Lemon launch builds on a year of robust growth for TRIP. Over the past 12 months, the brand has generated more than half a billion impressions across Instagram and TikTok and has become the fastest-growing drinks brand in the US this year. The business is now valued at over $300 million and continues to expand through its partnership with Calm, the world’s #1 meditation and sleep app, offering a free 3-month Calm Premium membership with every can of Cherry Lemon.
Cherry Lemon is available at Whole Foods, Amazon and drink-trip.com
