Drinks challenger brand, Pip Organic, has extended its first-to-market, clean label kids’ fizzy drinks offer, with a Apple Cherry Fizz addition.
Developed for parents seeking healthier kids’ drinks options and to meet growing demand for school compliant beverages, NEW Pip Organic Apple Cherry Fizz is a refreshing blend of juicy organic apples, cherries, grapes and sparkling water – made without added sugar, flavourings or concentrated fruit juice. Each 250ml can also contains one of your five-a-day.
Pip Organic Apple Cherry Fizz is available from Abel & Cole and via the brand’s D2C channels and follows the launch of Apple Fizz as a category FIRST in 2024.
Specifically targeting the ‘tween’ market, Pip Organic Fizz provides a more ‘grown-up’ canned sparkling option, in a bold, fun design, whilst maintaining all the health and goodness of Pip Organic’s signature 100% organic, not-from-concentrate, drinks, snacks and ice lollies.
The product’s playful and vibrant pack design has also been ‘tween approved’ in kids’ focus group feedback, as part of the market research stage of its development.
Pip Organic co-founders Patrick and Karen O’Flaherty created the Fizz range when their then 10-year-old-daughter asked for fizzy drinks whilst with her friends. Spotting an unmet need for this offer in the market, Patrick and Karen created an option specifically for tweens that parents can trust and say ‘YES!’ to
The central mission of the Pip Organic brand is to make it easier for parents to say ‘YES!’, by giving them access to a range of drinks, snacks and ice lollies that are both great-tasting and good for you.
Certified organic by the Soil Association Certification, Pip Organic is a purpose-led independent family business, with sustainability at the heart of everything they do, from farming practices to sustainable and renewable packaging choices.
