Leading Scottish convenience retailer Scotmid has introduced a quick and easy way for customers to support people living with dementia, through a new partnership with micro-donations charity Pennies. The digital micro-donation option is now live across the Scotmid retail family, including Scotmid stores, Semichem stores in Scotland and Northern Ireland, and Lakes & Dales Coop stores in the North of England.
Customers paying by card, contactless or digital wallet can now choose to add a 10p donation at checkout. Donations raised will support Scotmid’s annual charity partnership, with funds raised in Scotland this year going to Alzheimer Scotland, and donations raised in Northern England and Northern Ireland supporting Alzheimer’s Society.
The initiative builds on Scotmid’s long-standing commitment to supporting local causes and offers a simple, sustainable way for shoppers to give back in a cashless world.
Karen Scott, chief executive of Scotmid, said: “We know how much our members, customers and colleagues across Scotland, the North of England, and Northern Ireland care about supporting their local communities. This partnership with Pennies gives everyone the chance to help in a way that feels easy and affordable. It’s community compassion in action, 10p at a time.”
Alison Hutchinson CBE, CEO of Pennies, said: “We’re thrilled to welcome Scotmid to the Pennies family. As Scotland’s largest independent co-operative, Scotmid has deep roots in its communities – and this partnership will enable thousands of people to make a meaningful contribution every day. Together, we’re harnessing the power of digital giving to reach more people, in more places, for more causes.”
Scotmid’s collaboration with Pennies reflects its ongoing commitment to finding innovative ways for customers and members to support the communities they live in. Pennies’ micro-donation solution will continue to be used across future charity partnerships, helping causes to benefit from collective generosity.
