January 2026 is a fresh start moment for shoppers, with balance and value front of mind and growing interest from flexitarians and meat-reducers looking for easy, nutritious swaps. Bidfood’s 2026 trends research shows UK consumers are increasingly focused on nutrition and meaningful value, actively seeking options that deliver protein, fibre and quality.
With this in mind, Beyond Meat has launched TWO major new retail lines for consumers this January – Beyond Tenders and new-recipe Beyond Sausage.
Alongside the new launches, Beyond Meat has rolled out a raft of supermarket deals across the UK, making it easier than ever to enjoy plant-based favourites without stretching the budget. Hi res images HERE.
Here’s what’s NEW – and what’s on DEAL – in supermarkets this January:
- NEW Beyond Tenders for £2 Intro Offer at Tesco (20 Jan–9 Feb) SAVE £1 and 3 for 2 at Sainsbury’s (01 Jan – 24 Jan) SAVE £3
With a new recipe and packaging design, these mouth-watering, chicken-style tenders are golden and crunchy on the outside yet irresistibly juicy on the inside.
High in protein and a source of fibre, Beyond Tenders are so delicious the only thing you’ll be clucking about this Veganuary is how good they taste. Convenient and easy to cook in the oven or air fryer, making them a winning combination whoever you’re cooking for. Use them as a simple swap for animal meat in a salad, wrap, tacos or simply with your favourite dip. RRP: £3.00. Available in Tesco and Sainsbury’s.
- NEW Beyond Sausage at Morrisons for £3 (26/01 – 22/02) SAVE 50p and 3 for 2 at Sainsbury’s (1–24 Jan) SAVE £3.50
Beyond Sausage never fails to disappoint and now it features a new and improved recipe. This tasty sausage is the perfect winter warmer and works brilliantly in hearty dishes such as a traditional bangers and mash, sausage, lentil and bean one pot or it can be simply chopped and added to pasta, making it even easier to meet your January goals. Launching into select Sainsbury’s and Morrisons stores in frozen from January, the new recipe sausage will also roll out to other retailers in the coming months. RRP: £3.50.
- Beyond Burger & Beyond Burger Jalapeño – On offer from £2.75 at Asda chilled and frozen (27 Dec–28 Jan), Ocado frozen (31 Dec–27 Jan). SAVE £1.25
These much-loved plant-based burgers deliver the juicy, meaty taste people crave, with the Jalapeño version adding a subtle spicy kick. High in protein and easy to cook on the grill, hob or BBQ, they’re a great option for anyone looking to cut back on meat without compromising on flavour.
- Beyond Steak on 3 for 2 at Sainsbury’s from 1–24 Jan. SAVE £4.50
Perfect for shoppers looking for a more premium plant-based swap, Beyond Steak delivers a rich, meaty bite with plenty of flavour – ideal for stir-fries, fajitas, salads or steak-style midweek dinners.
High in protein and easy to cook just like traditional steak pieces, it’s a simple way to build balanced meals without compromising on taste.
In January, Beyond Meat will also roll out even more dishes in UK food service to meet consumers’ desires for plant-based casual dining favourites. Look out for Veganuary launches coming soon from Leon, Honest Burger and Greene King!
Visit www.beyondmeat.com for more information on the campaign, Beyond Meat products and recipes.
BEYOND STEAK LOADED SMASHED POTATOES RECIPES FOR VEGANUARY
This family friendly plant-based Veganuary recipe has gone viral on Instagram.
‘Loaded recipe’ on trend content and great for using up leftover roast potatoes!
With Twixmas grazing, healthy January on the horizon and air-fryer recipes peaking right now, food influencer and recipe creator Christina Kynigios (@veryhungrygreek) has created a comfort Twixmas dish tapping into the ‘loaded’ party food trend – with a healthier twist. See recipe below, which has gathered 704 likes so far!
A crowd-pleasing, plant-based take on steak and potatoes – crispy smashed baby potatoes topped with Beyond Steak Pieces, melted cheese, cranberry sauce, rosemary and rich gravy. It’s indulgent, familiar and totally Christmas-ready.
Christina says:
“I love steak, but this is a delicious option if you’re looking to lessen your meat in January.”
@beyondmeat Steak Pieces loaded on top of crispy, smashed baby potatoes, cheese, cranberry sauce, fresh rosemary and lashings of gravy, perfect for Twixmas, Veganuary and beyond.
Beyond Steak contains a whopping 24g of protein per 100g and is low in saturated fat, so it’s a great plant-based meat, with a good flavour and texture. Find it at Ocado, Tesco or Sainsbury’s in the chilled aisle!
Macros
560 calories
44gP / 14gF / 60gC
Serves: 2
Ingredients
2x 160g pack Beyond Steak Pieces
500g Baby Potatoes
Salt & pepper
2 tsp paprika
2 tsp roast potato seasoning
2 tbsp cranberry sauce
1 sprig fresh rosemary
30g plant-based cheese
100g made-up plant-based gravy
Method
Boil the potatoes in salted water until fork tender. Gently smash using the bottom of a mug or cup, then season with salt, pepper, paprika and roast potato seasoning. Spray with oil and air fry on 200C for 15-20 mins, flipping half way. In the meantime, fry the Beyond Steak Plant-Based Pieces for 4 mins in a pan with spray oil, or use the air fryer!
Load the Beyond Steak onto the smashed potatoes, scatter with cheese then place under a hot grill or microwave until melted. Dollop over the cranberry sauce then the sprigs of rosemary. Finish with the gravy and dive right in!
