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Home Retail News Retailer News

Build-A-Bear rescues last-minute lovers with free same-day Valentine’s delivery from Uber Direct

by Fiona Briggs
February 5, 2026
in Retailer News
Reading Time: 2 mins read

Build-A-BearBuild-A-Bear Workshop is saving relationships this Valentine’s Day by giving last-minute shoppers the gift of same-day delivery from its nationwide stores with Uber Direct.

Many consumers admit they leave Valentine’s shopping until the final few days, so Build-A-Bear has teamed up with Uber Direct, Uber’s white-label delivery service, to deliver teddy bears and soft toys the same day they’re ordered – saving customers from any February 14th faux pas.

Customers ordering through the Build-A-Bear website can select same-day delivery and receive their order in a scheduled slot, with no delivery fee added to the total cost. Deliveries will be handled by Uber Direct’s best-in-class courier network, which also powers Uber Eats.

Colleen Draper, retail and operations director Europe at Build-A-Bear Workshop, said: “As Valentine’s Day approaches, we know shoppers want gifts that feel meaningful – even when time is tight. A Build-A-Bear teddy or soft toy is a heartfelt, cuddly way to show someone you care, and our free same-day delivery option makes this personalised gift simple and stress-free.”

Caroline Varga, regional manager, Uber Direct EMEA, said: “There’s no need for shoppers to panic if they’ve left Valentine’s Day gift shopping a little late this year. We’re pleased to support Build-A-Bear in ensuring customers can get thoughtful gifts to their loved ones quickly and conveniently.”

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