Zig-Zag, the 145-year old legacy brand that made rolling papers a cultural rite of passage, announced the launch of its new Premium Natural Leaf Flat Wraps. Natural Leaf represents the fastest-growing segment in the Cigar Wraps category, accounting for over 40% of total Wraps sold as consumers continue to migrate to this segment.1 Zig-Zag’s Natural Leaf Flat Wraps are now available for purchase nationwide.
Crafted from whole leaves–never processed pulped tobacco or paper–Zig-Zag’s Natural Leaf Flat Wraps are hand selected, hand cut, and naturally air-cured for a smooth, even burn. Each wrap features its own unique color variation, a testament to its all-natural origin, with no rips or tears – just clean, ready-to-roll freshness in every pack. Glue-free and thoughtfully crafted, the wraps embrace nature’s finest to deliver a superior consumer experience.
Produced in the Dominican Republic, renowned for its tobacco craftsmanship, Zig-Zag’s 2-Pack Natural Leaf Flat Wraps come in a variety of new flavored and unflavored options, including Straight Natural, Strawberry Rush, Southern Peach, Sweet Cognac, White Russian, and Signature Blend. Featuring a flat format ideal for wraps and a premium construction designed for cigars and custom rolls, the 2-pack wraps are also competitively priced to incentivize consumer trial.
“The natural leaf segment continues to expand at an unprecedented pace, and Zig-Zag is leading that evolution,” said Maggie Streng, brand director at Zig-Zag. “Zig-Zag Natural Leaf Flat Wraps offer a premium, slow-burning experience rooted in Zig-Zag’s legacy of craftsmanship in cigar wraps. This launch reflects the future of the category – elevated, authentic, and uncompromising on quality.”
Building on its strong position in the cigar wraps category, Zig-Zag is redefining the natural leaf segment. Known for its rich leaf flavor and high-quality ingredients, the brand continues to craft world-renowned rolling products. The new Natural Leaf Flat Wraps directly address growing consumer demand for flat wraps made from unprocessed tobacco leaf, delivering a slow-burning, premium experience that reflects Zig-Zag’s heritage of quality.
As a leader in the wraps category, Zig-Zag brings its trusted quality and iconic recognition to the rapidly expanding Natural Leaf segment. To learn more, please visit: https://zigzagwraps.com
