Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Products

Culinary expert reveals the ‘secret soak’ for the perfect sweet potatoes as searches for “sweet potato recipes” surge to over 2 million

by Fiona Briggs
April 11, 2026
in Products
Reading Time: 2 mins read

HelloFreshWith over 2.12m searches for “sweet potatoes” on TikTok in the last couple of weeks, it seems the UK is suddenly obsessed with the nutrient-dense carb.

Mimi Morley, senior recipe development manager at HelloFresh, the world’s leading recipe box provider, reveals the definitive hack to achieve the elusive “gastropub crunch” and a deep, natural caramelised glaze that transforms the vegetable from a side dish into the star of the show.

According to Mimi, the biggest mistake home cooks make is taking the potato straight from the chopping board to the oven.

“People often treat sweet potatoes exactly like Maris Pipers, but they are a completely different beast chemically,” says Mimi. “They have a much higher sugar content and a different starch structure. If you want that crisp exterior without the soggy middle, you have to start with a cold-water soak.”

After cutting your potatoes into wedges or fries, Mimi recommends soaking them in cold water for at least 30 minutes.

“This draws out the excess surface starch,” Mimi explains. “Surface starch is what causes potatoes to stick to the pan and turn into a gummy mess. By removing it, you allow the heat to hit the structure of the potato directly, creating a structural shell that crisps up beautifully.”

Mimi also has a tip to achieve the perfect caramelised glaze which involves mastering the Maillard reaction – the chemical process that creates that golden-brown, savoury-sweet crust.

“The mistake people make with the glaze is adding honey or maple syrup too early,” Mimi warns. “Because sweet potatoes already have high natural sugars, adding more at the start of a 200°C roast will just result in burnt edges and a bitter taste.”

“For the perfect glaze, the key is to remove the moisture,” Mimi adds. “After the soak, you must pat them bone-dry with a tea towel. If they’re damp, they’ll steam, not roast. Roast at 200°C (or 180°C Fan). Halfway through, give them a toss. This is when the natural sugars begin to seep to the surface and caramelise into that signature sticky-sweet glaze.”

Mimi adds, “For an extra layer of ‘glass-like’ crunch, toss your dried wedges in a light dusting of cornflour and smoked paprika before adding oil. It creates a thin batter-like interface that holds onto the glaze.”

Share This Article

Similar News Articles:

  1. Cult Beauty reveals how to get the Pantone ‘Cloud Dancer’ look as searches surge! vvvPantone has named ‘Cloud Dancer’ a soft, serene white as its 2026 Colour of the Year, symbolising clarity and calm....
  2. Culinary expert reveals the one hack you need for authentic paella this National Paella Day, 27 March 2026 National Paella Day is today. While now a global symbol of Spanish gastronomy, paella finds its humble roots in the...
Tags: HelloFresh
ADVERTISEMENT

Related Posts

Fearne & Rosie,

Fearne & Rosie, the UK’s fastest-growing jam brand, celebrates new milestone for its duo of Strawberry Preserves

May 31, 2026

This month, Fearne & Rosie, the UK’s fastest-growing jam brand, is celebrating a new milestone...

Havaianas and Vini Jr.

Havaianas and Vini Jr. set out to declare Brazilian spirit as the ultimate global celebration

May 29, 2026

As football season takes over, Havaianas shines a spotlight on the spirit of Brazil through...

Reebok unveils summer 2026 men’s swim collection engineered for performance

Reebok unveils summer 2026 men’s swim collection engineered for performance

May 29, 2026

Reebok has unveiled its Summer 2026 Men’s Swim Collection, a performance-focused range of swimwear and accessories designed...

McVitie’s Digestives Jaffa Cakes

pladis launches limited-edition McVitie’s Digestives Jaffa Cakes flavour

May 28, 2026

pladis, the global snacking company behind some of the UK’s most loved and iconic brands,...

Asda

Asda launches viral blue wine just in time for Bank Holiday weekend

May 22, 2026

With May Bank Holiday extravaganza just around the corner, Asda announces an exciting, new addition to its wine aisles. The electric blue-coloured Echo...

DukesHill

Owner of DukesHill acquires Donald Russell

May 22, 2026

The owners of DukesHill, the renowned British artisan fine food producer, have acquired the Donald...

Load More

🗞️ Trending Retail News

  • Nuiie

    Froneri announces new flavour for indulgent chocolate stick brand, Nuii

    8 shares
    Share 3 Tweet 2
  • Research by Absolut Vodka X Sprite reveals how Gen Z are socialising in 2024

    12 shares
    Share 5 Tweet 3
  • Data analytics and predictive models: the science behind modern sports wagering

    12 shares
    Share 5 Tweet 3
  • Mitchell & Brown’s bigger, better and bolder campaign, steering supermarket shoppers local

    7 shares
    Share 3 Tweet 2
  • Chicago Town launches new “Who Knew?” multi-media campaign

    8 shares
    Share 3 Tweet 2
  • Waitrose becomes the first supermarket to move to free range cream

    8 shares
    Share 3 Tweet 2

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
nfu mutual nfu mutual
ADVERTISEMENT
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy