Monster Energy today announced the launch of its biggest fan reward campaign of the year: the Monster Energy X Morgan Wallen Still The Problem Tour Promotion.
Kicking off May 1, in partnership with country music superstar Morgan Wallen and celebrating Monster Energy’s official sponsorship of the Still The Problem Tour, the nationwide promo gives fans the chance to unlock concert tickets and exclusive ME X MW merch found nowhere else.
To participate, fans can purchase any Monster Energy drink to begin building points and redeeming for money-can’t-buy rewards, including a Kawasaki KX450 motocross bike, a Morgan Wallen-signed acoustic-electric guitar, as well as exclusive apparel, guitar amps, limited edition vinyl LPs and much more.
“Morgan Wallen has one of the most passionate fanbases in music, and we are here for it,” said Jordi Gayola, Monster Energy’s CMO of the Americas. “We wanted to give those fans a unique way to represent their love for Morgan – and all they have to do is crack open some Monster!”
How it works: customers purchase any Monster Energy product and upload their receipt at morganwallen.monsterenergy.com. There, fans can redeem points for gear and tickets while stocks last, with every Monster can equaling one point. The promotion goes live at midnight tonight and runs until August 31.
Ticket drops for Morgan’s Still The Problem Tour will hit throughout the campaign – including his shows in Indianapolis, Gainesville, Denver, Pittsburgh, Chicago, Clemson, Baltimore, Ann Arbor and Philadelphia – giving fans multiple chances to catch one of his incredible stadium gigs across the US.
As an official sponsor of the Still The Problem Tour, Monster Energy is on-site at every stop, both inside and beyond the venue. From localized retail activations in each city to high energy experiences on-site, Monster is bringing the tour to life for fans at every touchpoint. Around the stadiums, fans can expect premium sampling, live DJs, and immersive moments designed to keep the momentum going well beyond the stage.
