There’s fruit. And then there are icons.
Introducing DASH Pink Lady® Apple, a crisp new flavour made in partnership with Pink Lady®, the UK’s favourite apple.
Famously crisp and perfectly juicy, the launch blends DASH’s signature simplicity with the iconic taste of real Pink Lady® apples. No sugar. No sweeteners. No calories. Just natural, clean flavour.
For DASH, this launch goes beyond taste; it taps into a cultural truth.
“In a world filled with uncertainty, people gravitate towards what feels familiar – the things they’ve loved for years, that feel reassuringly real and quietly nostalgic”, comments Jack Scott, co-founder of DASH. “Pink Lady® apples have been a staple since the 90s, instantly recognisable, consistently crisp, invigorating taste and loved by millions, and now DASH is giving that legacy a modern, sparkling twist.”
Made with real Pink Lady® apples, the new flavour celebrates the fruit in its purest form – because when something already has star quality, the worst thing you can do is overproduce it.
“Pink Lady® apples are iconic for a reason,” adds Scott. “They’ve got this unmistakable crispness and perfectly balanced flavour that people already love. Our job was simple: take that flavour and let it shine in the cleanest, most refreshing way possible. No sugar, no sweeteners – just the real taste of an iconic apple, reimagined.”
The collaboration celebrates two brands with a shared commitment to quality, simplicity and doing things differently, bringing together real fruit and eye-catching design to create something that feels both familiar and entirely new.
DASH Pink Lady® Apple will be available from 5th May via dash-water.com, TikTok Shop and in Tesco stores nationwide from June.
A true British icon, now sparkling.
