Debenhams Group has become the first UK retailer to enable AI-driven in-app checkout on Meta, with US customers of Karen Millen, boohoo, boohooMAN, and PrettyLittleThing now able to check out directly within Meta apps, including Facebook and Instagram.
The feature – enabled by PayPal’s Agentic Commerce Services – is currently being piloted in the US. It allows shoppers to complete purchases seamlessly within the apps they use every day – combining browsing and checkout in one place to reduce friction in the shopping journey.
With over 46 million combined social media followers across its Youth Brands, the partnership allows Debenhams Group to meet customers where they already discover fashion. By enabling checkout within Meta apps, customers can move from discovery to purchase in seconds, driving strong conversions and supporting the Group’s continued growth.
The collaboration is part of Debenhams Group’s wider AI and technology strategy, focused on investing in AI tools, skills, and partnerships to deliver more customer-centric, next-generation shopping experiences.
The news also builds on Debenhams Group’s partnership with Meta, which includes a recent US pilot of personalised ads across Karen Millen and boohooMAN. In February, the Group partnered with PayPal to launch an AI-driven shopping experience, becoming the first UK retailer to enable customers to discover and check out entirely within the PayPal app in the US.
Dan Finley, CEO of Debenhams Group, said: “More and more customers are discovering fashion through social, so bringing together inspiration and purchase in one connected experience is a natural next step for us.
Becoming the first UK retailer to partner with Meta in this way – enabling our brands to offer AI-driven checkout to US customers, reflects how we’re rethinking the shopping journey for a social-first world – using technology and partnerships to create faster, more intuitive experiences that better match how our customers want to shop.
This is another important step in how we’re scaling that approach across the Group and driving the next phase of our growth.”
Mike Edmonds, VP of agentic commerce & commercial growth at PayPal, said: “Social platforms are one of the most important storefronts for brands today, and our solution helps meet the demand in real-time. We’re making it easier for merchants to turn everyday scrolling into seamless shopping moments. Working with partners like Meta and Debenhams Group, we’re starting to see how these experiences can come together more naturally for both merchants and consumers.”
